Research-Led Marketing and Focus Group Insights
Master Your Market with Avalaunch Summit
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Uncover Hidden Opportunities with Expert-Led Focus Groups and Surveys
Studies have found that marketers who use consumer insights and data-driven strategies drive five to eight times the ROl compared to the ones who don't — yet less than 40% of marketers use consumer research data to drive decisions.
Avalaunch Summit is a real-time market research focus group and survey application, aided by our research expertise, designed to help your company get proprietary data and insights on your audience. Through Avalaunch Summit, your business can make data-driven decisions, optimize your marketing strategies, and elevate customer and employee experiences.
Our Focus Group Process
Avalaunch Summit is redefining the focus group experience. We do all the heavy lifting, leaving you to reap the benefits of the results. Here’s what you can expect from the experience:
Onboarding and Goal Setting
Once you've been onboarded, you'll be paired with one of our trained marketing strategists who will serve as your focus group moderator. The marketing strategist will work with you to define the right goals for the session and craft strategic questions to extract the desired insights.
Focus Group Design
Together, you and your strategist will design the focus group survey, decide on participants, and identify the specific information you're looking for. This stage involves tailoring the focus group to align seamlessly with your strategic objectives.
Focus Group Buildout
Next, your marketing strategist will use Avalaunch Summit's user-friendly platform to construct the real-time focus group interface session. This includes integrating the crafted questions and ensuring a seamless user experience for participants.
Focus Group Hosting
On the scheduled session date, the marketing strategist will act as moderator, guide the discussion, and ensure a productive exchange of insights among participants.
Insights Compilation
Post-session, the marketing strategist will review the Al-driven analyses and executive summary and assemble the key takeaways and discoveries from the focus group.
Presentation and Implementation of Findings
Finally, Avalaunch will present the most important and noteworthy insights to your business to provide a comprehensive overview of what was learned during the focus group session. From there, we'll use the findings to inform the best course of action for your overall marketing strategy.
Case Studies
Client Love
Maria
MOTUS
“Avalaunch has been a HUGE help to our team. We all have the confidence that we can rely on any of the team members to help us out. The wide range of services they offer is extremely beneficial and has definitely helped bring our entire marketing strategy together. I’ve been working with Avalaunch for about a year now and have nothing but positive things to say. They are very responsive and have never missed a deadline that I have requested from the team. I never have any issues getting in contact with someone from the team, even if the original team member I needed was OOO. We all have confidence in this team and know that we can rely on any one of them to help us out.”
Lauren
EXPERIAN
“Avalaunch comes prepared to each and every meeting to ensure we are on track for success by initiating conversations about current and upcoming projects. Avalaunch is always looking in the future for ways that we can expand and grow. They offer consistent support across many business objectives. The communication is exceptional during and outside of meetings. An agenda is always sent ahead of time and as a follow up. Ongoing/in progress items are consistently brought to our attention to keep them top of mind. Reporting provided from Avalaunch, specifically paid search, is always presented in an easily digestible format. We have seen growth across all marketing channels that Avalaunch supports!”
Becky
iVein
“We couldn’t have asked for a better fractional Chief Marketing Officer. Beau and the entire Avalaunch team have been excellent to work with! They have successfully implemented an omni-channel marketing strategy – everything from SEO, PPC, design and video projects and have had fantastic results in all areas. One of the infographics they created for us was picked up by Huffington Post and Allure Magazine which felt like a huge win for our little medical practice. This content driven SEO has helped us maintain long term first page rankings. I would highly recommend Avalaunch Media and their FCMO services.”
Nikkita Krebs
Co-Founder, Adventure Club
“Avalaunch’s Adventure Club has been an absolute highlight and a great way to get involved. I’ve seen my relationships with my teammates and our partners blossom in incredible ways. Communication has been more open through our shared experiences, and we’ve been able to work together more efficiently. Plus, the activities have been a blast!”
Roxburgh & Associates
Avalaunch Media has been a great partner to work with in building our business through their extensive knowledge in building brands and advertising. We are excited to see what our future looks like with having such a strong partner in our corner!
Indinero
Avalaunch has done a great job at taking our existing paid media accounts (Facebook and AdWords) and improving performance to give us a better ROI on our ad spend.
Incite Tax & Accounting
Avalaunch is very thorough in their approach to figuring out your needs. Then they do an excellent job catering to those needs so that what you get from them is spot on.Avalaunch is very thorough in their approach to figuring out your needs. Then they do an excellent job catering to those needs so that what you get from them is spot on.
Flycraft
We have hired Avalaunch twice over the years and plan to work with them in the future as well. They have been instrumental in our website design – from detailed sales pages that convert sales to informative info graphics. They have also helped with our success with online advertising. Would definitely recommend working with them!
Intermountain Vein Center
Avalaunch have been excellent to work with! We have worked with them for SEO, PPC, design and video projects and have had fantastic results in all areas. One of the infographics they created for us was picked up by Huffington Post and Allure Magazine which felt like a huge win for our little medical practice. This content driven SEO has helped us maintain long term first page rankings. I would highly recommend Avaluanch Media.
Austin G.
SweatBlock
The Avalaunch paid media Team has helped us achieve nearly a 500% ROI on our Adwords management investment.
