Sprint for Two Days.
Grow for Years.

You’ve scaled fast but never formalized your marketing. Our two-day FCMO-led Strategy Sprint replaces scattered efforts with an informed, execution-ready growth plan your leadership team can align around.

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Hear What Changed for Businesses Like Yours

Clarity Delivered, Strategies Built

You’ve built something great, but marketing needs to catch up

You scaled your business by outworking the competition, staying close to customers, and figuring things out as you go. But now, growth is plateauing, and you know you need a marketing system — you’re just not sure where to start.

Book Your Sprint

Things were starting to get a little stagnant… It was the perfect time to analyze what was successful and what wasn’t, and a Strategy Sprint was the perfect fit.”

Adam Weight, CEO

What To Expect From a Sprint

The Strategy Sprint is a structured engagement designed to give direction to your marketing. You’ll step out of the day-to-day and work with a Fractional CMO to clarify priorities, uncover growth drivers, and create a roadmap tied to measurable business outcomes. The Sprint is divided into four phases:

Alignment & CMO Selection

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Meet two Fractional CMOs and their supporting teams, walk through their approaches, and learn how they’d engage with your business. You’ll select the one whose style, expertise, and personality best fit your team.

Research & Analysis

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Leveraging proprietary AI and expert analysis, your FCMO and team conduct a deep audit. We rapidly synthesize customer data, market research, competitive intelligence, channel performance, and unit economics to lay the foundation for the Sprint.

2-Day Strategy Workshop

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As the main event, your Fractional CMO joins your leadership team on-site to facilitate two full days of intensive strategy work. Together, we’ll define your brand positioning, map the complete customer journey, and evaluate channel opportunities.

Final Plan & Roadmap

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Everything from the workshop is synthesized into a complete marketing strategy and execution roadmap. You’ll receive documented deliverables covering your positioning, customer journey, channel plan, and budget framework.

What Happens When
Strategy Leads the Way?

Here’s what changes when leadership has a plan everyone can align around.

Scroll to see the journey
BEFORE

Busy Marketing & Unclear Results

  • Tactics without strategy
  • Teams moving in different directions
  • Hard-to-explain ROI
AFTER

Shared Priorities & Direction

  • One marketing roadmap
  • Aligned leadership team
  • Confidence in decisions
BEFORE

Guessing What Customers Want

  • Generic messaging
  • Weak differentiation
  • No defined ICP
AFTER

Messaging That Resonates

  • Strong positioning
  • Defined customer journey
  • Marketing people understand
BEFORE

Marketing That Feels Expensive

  • Budget uncertainty
  • No visibility into returns
  • Trial-and-error decisions
AFTER

Groth You Can Defend

  • CAC + LTV clarity
  • Smarter investments
  • Marketing tied to revenue

Not only do we have an individual we can call at any time. We have an army of people who have mastered the language we’ve had a hard time speaking.”

Nate Smith, CEO

Sprint Outcome

Everything You Need to Stop
Stop Debating & Start Executing

01Strategic Direction
02Customer Understanding
03Financial Clarity
04Team Alignment

Strategic Direction

Walk away with a complete marketing strategy designed around your business, growth goals, and competitive landscape, so your team knows where to focus and what to stop spending time on. Our proprietary AI tech stack helps surface opportunities, while your Fractional CMO turns those insights into a practical growth roadmap.

Growth PlanA custom marketing strategy made for your goals and next stage of growth.
Revenue-Aligned GoalsMarketing priorities tied directly to business outcomes and unit-level economics.
Next StepsDefined timelines and actions your business should do first, next, and later.

Customer Understanding

No more marketing to everyone and hoping something sticks. We combine customer data, market research, and AI-assisted audience analysis to identify who drives growth and what influences their decisions. You’ll leave knowing who you’re targeting, what resonates with them, and how customers move toward conversion.

Ideal Customer ProfileA comprehensive snapshot of who your marketing should target.
Customer Journey MapA visual roadmap of how buyers move from awareness to loyalty.
Messaging PrioritiesThe positioning and messaging that matter most to your audience.

Financial Clarity

Marketing is easier to defend when the numbers make sense. Our proprietary modeling tools and executive-level financial analysis connect marketing investment directly to revenue outcomes, helping establish the CAC, LTV, and growth thresholds that guide smarter decisions. You’ll leave with the financial framework for informed investment and an understanding of the costs of growth.

Budget PrioritiesGuidance on where marketing dollars should go.
Investment FrameworkA strategic approach to allocating resources for growth.
CAC + LTV ModelingA financial model tying customer value to acquisition cost.

Team Alignment

The best strategy in the world fails if leadership isn’t aligned. The Sprint gets everyone rowing in the same direction with shared priorities and faster decision-making.

Shared VisionA single, shared definition of success that everyone can get behind.
Clear OwnershipDefined ownership across teams so execution moves faster.
Faster DecisionsA decision-making framework that replaces opinions with priorities and momentum.
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Case Study

Finding the Right Key for The Piano Place

A founder-led music school came to us with stalled growth, relying on disconnected marketing tactics and lacking a system. During the Strategy Sprint, we uncovered gaps in their customer definition, messaging, and the customer journey, so we aligned the business around a defined parent persona and messaging that resonated. Then, we rebuilt their marketing into a connected full-funnel system spanning lead capture, nurture, conversion, and retention.

+45%Increase in new customers
+44%Increase in customer lifetime value
16:1LTV to marketing investment

I was really impressed by how much time they spent defining our customer avatar. We hadn’t approached marketing that way before.”

Brady Davies
The Piano Place

With Us, You Get a
Whole Team on Your Side

Your growing company needs someone to steer the ship, not more vendors. Our dedicated FCMOs use AI to accelerate analysis and uncover opportunities, then apply executive-level experience and judgment to turn those insights into a measurable growth strategy your leadership team can confidently execute.

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Frequently Asked Questions

Pricing varies based on the size and complexity of your business, and whether travel is required for the in-person session. Book a 15-minute discovery call so we can provide a specific proposal.

The two-day workshop requires your C-suite or senior leadership team to be present and engaged. The Sprint is meant to surface and align leadership opinions, so if your key decision-makers can’t commit to the two days, the Sprint won’t deliver its full value.

We just ask that you provide access to your analytics accounts (GA4, ad platforms), your CRM or sales data, and that you talk to your finance lead to establish accurate unit economics inputs. We handle everything else.

Yes — and the Sprint is designed to help with that. If your unit economics aren’t defined or documented, we can bring in a CFO-level exercise to establish your CAC, LTV, and margin structure as part of the process. Many Sprint clients come in with fuzzy numbers and leave with the financial clarity that makes every future marketing decision sharper.

Traditional consultants don’t do much after giving you a report, while traditional agencies skip strategy and go straight to execution. (Learn more here.) The Strategy Sprint does both. You get the strategic rigor of a senior executive and the execution capability of a bench of specialists in the same 30-day engagement.

The Strategy Sprint is a standalone engagement with no obligation to continue beyond it. However, most clients choose to move forward with Avalaunch for ongoing fractional CMO support and execution, since the team that built the strategy is already aligned to carry it out.

If you decide not to continue, you still leave with a complete marketing plan and all deliverables, ready for your team to execute independently.

Ready to Sprint?

Let’s turn stalled growth into serious momentum. Fill out the form to book a discovery call and see how fast we can get your team aligned.