Kaiser Permanente

Prescribing SEO Success for the Healthcare Industry

Through strategic technical SEO, data-driven content, on-page optimization, and detailed reporting, we significantly boosted this client’s online visibility and site traffic.

Industry

  • Healthcare
  • Medical Services

Services

  • SEO
  • Web & Conversion
  • Marketing Analytics

39%

Increase in YOY blog traffic

1,953%

Increase YOY in keyword traffic

928%

Increase in YOY website traffic

37%

YoY Increase in “Provider” Traffic

The Challenge

Mid-Atlantic Permanente Medical Group (MAPMG), a healthcare provider, sought to enhance their online presence and engagement. Their primary challenge was increasing viewership across various website segments, including blog content, specialties, and provider-related pages. Despite lacking specific goals beyond improving website visibility, they recognized the importance of driving more traffic to their site.

The Approach

To address MAPMG’s challenge and drive improved SEO performance, we undertook a comprehensive strategy that included the following key steps:

01Technical SEO Enhancements

We provided technical recommendations and support to overcome challenges related to broken URLs, redirects, meta-tag analysis, and metadata optimization. Our team’s collaboration with an external development team ensured seamless implementation and improved website performance.

02Content Strategy Enhancement

By conducting in-depth research on their target topic areas, we guided the production of content that resonated with user intent. This approach led to the creation of top-performing blog posts and drove new entrances to the website.

03On-Page Content Optimization

Our team analyzed and recommended adjustments to headers, body copy, and location information to align with user intent. This strategic refinement helped MAPMG rank for new keywords and improved rankings for both blog content and specialties, driving increased traffic.

04Effective Reporting & Analysis

We provided insights from historical performance and campaign data to guide the direction of MAPMG’s strategy. This empowered their team with actionable insights and data-driven decision-making capabilities.

The Results

  1. Overall Website Traffic: Achieved a robust 39% year-over-year increase and demonstrated enhanced visibility and engagement across the entire site.
  2. Blog Section Traffic: Experienced an exceptional 1,953% year-over-year increase, highlighting the success of content strategy enhancements. Identifying relevant keywords of interest helped them produce 3 of the website’s biggest entrance-driving pieces in the last 12 months. 
  3. Specialties & Institutes Traffic: Saw an impressive 928% year-over-year increase, underscoring the effectiveness of targeted content creation.
  4. Provider Section Traffic: Recorded a solid 37% year-over-year increase, showcasing improved visibility for provider-related pages.

 

Through technical SEO improvements, data-driven content strategy, on-page optimization, and insightful reporting, Avalaunch Media successfully propelled MAPMG’s online visibility and engagement and helped them achieve substantial growth in website traffic across various segments.

Avalaunch Media is a proven healthcare SEO agency with years of experience. If you are looking for a digital marketing agency with a background in healthcare, please reach out to us for a free consultation today.

We Launch Brands, People, and Purpose

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

We Launch Brands, People, and Purpose