Results
+5
DR Increase in 2022
+466
Lifetime Increase in Referring Domains
712
Subscribers Added in 2022
410%
Increase in Watch Time
Company:
Dick Hannah
Business Type:
Car Dealership
Project Goal:
Increase Backlinks through Scholarlaunch & Push Organic Youtube Content
The Challenge
Scholarlaunch Link Building: Dick Hannah Auto Dealerships wanted to increase their organic traffic and referring domains through Scholarlaunch link building and PR syndication.
Organic Youtube Content: Dick Hannah Auto Dealerships had several YouTube channels with a limited reach and audience. The ask was to develop an audience, produce content that could rank organically on Google SERPs, and increase YouTube engagement and retention metrics.
The Approach
Scholarlaunch Link Building: Avalaunch Media provided the link-building outreach network to provide the local backlinks required to build better domain authority. Targeting schools local to the Pacific Northwest was key to improving DR in a short time.
Organic Youtube Content: Avalaunch Media produced over 100 video SEO briefs to guide the Dick Hannah video production team on topic, keywords, and best practices for powerful organic performance with their videos.
Content Strategy
1. Research Current Content Environment
2. Plan Content to Compete Directly with Market Leaders
3. Propagate Content Presence Across Multiple Channels
4. Measure Results and Recapitulate
The Results
Scholarlaunch Link Building: Between our local-targeted outreach and Dick Hannah’s PR efforts, we’ve driven tremendous increases in referring domains, which have had a strong impact on growing DR, especially last year, gaining a whopping 5 points!
Organic Youtube Content: Dick Hannah managed to tap into several different audience paths for their organic YouTube performance. The channel continues to grow as they develop new content strategies to target growing audience groups.
