Local SEO ensures brand visibility
With 46% of all searches in Google having “local intent”, it's crucial to have a local SEO strategy for any brick and mortar business. Local SEO ensures brand visibility and your continued ability to bring new customers to the business. Similar to National SEO, Local SEO has many overlapping elements but with a few nuances which can have significant impacts on local map pack rankings and local-intent SERPs.
Local SEO Audit
A local SEO audit can help to determine the current state of your company's performance and competition within a local vertical. The audit will reveal key findings and actions for items like keyword research, local NAP citations, reputation, GMB standing, competitive performance, and much more.
Local-Intent Keyword Research
Having the right set of target keywords can make or break a local search strategy. Keywords need to have a geo-specific intent and results to ensure the target audience is being met. Our local-intent keyword research prioritizes the quality of your traffic as well as the quantity.
Google My Business SEO
Google My Business is a significant driver of traffic to local businesses and can bring some of the greatest wins for your local SEO. With an established GMB profile, you can literally put your business on the map, and dominate the local market for your unique vertical.
Local Page Optimization
Optimizing pages for a local business will not only require an understanding of keyword-rich content, headers, metadata and structured data, but it will also need a deep understanding of geo-specific search intent and unique business verticals. An experienced marketing partner like Avalaunch can help you use all the above to your business's advantage.
Business Citation Management
Maintaining accurate business citations helps signal the accuracy and credibility of your location. Business citation management is great for businesses that have changed names, addresses, or phone numbers at any point and make sure that all location listings are updated to ensure accurate contact information and ranking signals.
Reputation, one of the most significant drivers of local rankings, gives confidence to users. Your reputation lends you credibility and shows real customers the satisfaction they can expect from your business. Reputation management comes in many forms, but should primarily focus on community engagement and resolvement of dissatisfied customers — services that Avalaunch excels at.
Avalaunch Media is a trusted digital media partner who always has a sense of urgency required in a fast-paced business world. The SEO work they do for ADP is creative, original, and produces results.
To say that Avalaunch Media plays a large role in our new customer flow is an understatement. 85% of our new customers are a direct result of their search engine optimization services.