Author Archives: Matt Siltala

Old School Ads That Won’t Fly in 2019

At a digital marketing agency like Avalaunch Media, marketing channels are THE predominant conversation topic. Marketing channels are always morphing and agencies like ours are charged with keeping up with the changes — that’s what clients pay us for. Take Instagram in the past week for example. Who could have foreseen this social juggernaut would […]

Be the Presenter That People Remember

Pubcon Las Vegas 2017 was an amazing week of learning, networking, and hanging out with new and old friends. One of those friends, Kevin Doory, was super nervous, but excited to present at his first Pubcon—and he knocked it out of the park, even when his session room did everything it could to derail him.  Why […]

Business of Digital Podcast Announcement

Big announcement today, and something I am personally SUPER excited about.  Myself and Dave Rohrer (Northside Metrics) have just launched a brand new shiny podcast called Business of Digital. Podcasting is something that I have wanted to do for a long time, but was never motivated enough to make it happen on my own.  I was […]

Pinterest Marketing Demystified at SocialPro Seattle

As the go-­to place for people to find lifestyle inspirations, Pinterest is too important a social advertising site to be ignored. But with so many advertising options and tactics available, which one will give the most bang for your buck? If you’re wondering how to get the most out of Pinterest, the upcoming SocialPro Conference […]

State of Search & Social Pro Conference Recap

Last week was a busy one for me.  I had the pleasure of speaking at two conferences, State of Search in Dallas and Social Pro in Las Vegas!  Both conferences were amazing, and I did a little video recap of them, and below are links to pictures and my slide decks from the event.  Both […]

MNSearch Event Recap on Visual Content Marketing

Recently, I had the opportunity to present on Visual content marketing over at the MNSearch monthly event as their featured monthly guest speaker, and it was awesome. What a great group of digital marketers they got there (Thanks to all who braved the weather and came out). Props to my friend Lee Odden for coming […]

Why Visual Content Works

We’ve all heard the saying that a picture is worth a thousand words. It has never been more true for content marketing. What the picture represents in digital marketing is a thousand words of successful conversion-focused content. With the ability to upload photos and create visual images for the web, audiences are turning to visual […]