s

  • May 19 2014

    Best Lead Generation Tips from 22 PPC Experts

    May 19, 2014 | Luke Alley

    Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the b[ ... ]

  • Jan 15 2014

    PPC Lead Generation Landing Pages: Five Elements of a Great Page

    January 15, 2014 | Luke Alley

    Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice…   But that is NOT [ ... ]

  • Sep 30 2013

    Why PPC is a CFO’s Best Friend, Even in Lead-Gen

    September 30, 2013 | Luke Alley

    Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recen[ ... ]

  • Feb 7 2013

    Adwords Enhanced Campaigns Resource

    February 7, 2013 | Luke Alley

    Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are report[ ... ]