Your company’s marketing is vital to its success. But should you go with an in-house marketing team or an agency? Read about the pros and cons of both.
Tag Archives: PPC
Once you start paying attention to it, you’ll notice that ad copywriting is all around you. But, what is good ad copywriting? Read this post to find out.
For 34 years, MountainWest Capital Network (MWCN) has been a cornerstone for Utah businesses. As the largest business networking group in Utah, their mission is to offer “unprecedented opportunity and promote a unique synergy of intellectual, financial, and entrepreneurial capital.” Every year, MWCN recognizes the top fastest-growing companies in Utah. Avalaunch Media is honored […]
If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days have been compiling strategies and tactics to avoid this in preparation for an upcoming webinar […]
It is now fast and easy with Power Editor to create Facebook ad campaigns, ad sets and ads. At no time with FB has it been easier to create and manage campaigns! As FB continues to improve their ad platform we are the beneficiaries. With the new ad structure and Power Editor there is no reason why […]
Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled […]
In a world of Social Media fails it’s refreshing and worthwhile to point out a win. People are quick to point out when a company does something wrong, why don’t we point out when they do something right instead?! AMIRIGHT? Here’s the story: Here at Avalaunch Media we use the retargeting platform Adroll for our […]
For months you’ve been running Facebook ads and may be feeling like you’ve exhausted every targeting option Facebook offers. You have used the various targeting options by uploading custom audience lists, inserting precise interests, selecting broad categories and targeting fans or friends of friends through advanced connection targeting. Even after all of these targeting options […]
Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice… But that is NOT the point of this post. The point of this post is to explain the FIVE elements of great Pay Per Click lead […]
*note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my account/MCC I have to get to do this: Navigate to the Account Access tab Click […]