Tag Archives: PPC

Avalaunch Media Recognized Among MountainWest Capital Network Top 100

  For 34 years, MountainWest Capital Network (MWCN) has been a cornerstone for Utah businesses. As the largest business networking group in Utah, their mission is to offer “unprecedented opportunity and promote a unique synergy of intellectual, financial, and entrepreneurial capital.” Every year, MWCN recognizes the top fastest-growing companies in Utah. Avalaunch Media is honored […]

Jump Start Your PPC Ad Copy Testing

If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days have been compiling strategies and tactics to avoid this in preparation for an upcoming webinar […]

Are You Optimizing Your Facebook Ad Campaign Structure?

It is now fast and easy with Power Editor to create Facebook ad campaigns, ad sets and ads. At no time with FB has it been easier to create and manage campaigns! As FB continues to improve their ad platform we are the beneficiaries. With the new ad structure and Power Editor there is no reason why […]

Best Lead Generation Tips from 22 PPC Experts

Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled […]

Social Media WIN (for a change)

In a world of Social Media fails it’s refreshing and worthwhile to point out a win. People are quick to point out when a company does something wrong, why don’t we point out when they do something right instead?! AMIRIGHT? Here’s the story: Here at Avalaunch Media we use the retargeting platform Adroll for our […]

Using Facebook Lookalike Audience Targeting To Increase Ad Reach

For months you’ve been running Facebook ads and may be feeling like you’ve exhausted every targeting option Facebook offers. You have used the various targeting options by uploading custom audience lists, inserting precise interests, selecting broad categories and targeting fans or friends of friends through advanced connection targeting. Even after all of these targeting options […]

PPC Lead Generation Landing Pages: Five Elements of a Great Page

Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice…   But that is NOT the point of this post. The point of this post is to explain the FIVE elements of great Pay Per Click lead […]

Adwords Needs More Security, Much More!

*note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my account/MCC I have to get to do this: Navigate to the Account Access tab Click […]

Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post will give you advice on best practices and functionality tips to get the best performance from your keyword targeted GDN campaigns. […]

Why PPC is a CFO’s Best Friend, Even in Lead-Gen

Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recently an article (http://linkd.in/14Yrg5k) on LinkedIn was the latest to argue this. One line stood out: 3) Marketing Impact is often hard to […]