• Oct 26 2017

    Avalaunch Media Recognized Among MountainWest Capital Network Top 100

    October 26, 2017 | Amanda Doyle

      For 34 years, MountainWest Capital Network (MWCN) has been a cornerstone for Utah businesses. As the largest business networking group in Utah, their mission is to offer “unprecedented opportunity and promot[ ... ]

  • May 27 2016

    Jump Start Your PPC Ad Copy Testing

    May 27, 2016 | Luke Alley

    If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days hav[ ... ]

  • Mar 4 2015

    Are You Optimizing Your Facebook Ad Campaign Structure?

    March 4, 2015 | Garrett McGregor

    It is now fast and easy with Power Editor to create Facebook ad campaigns, ad sets and ads. At no time with FB has it been easier to create and manage campaigns! As FB continues to improve their ad platform we are the b[ ... ]

  • May 19 2014

    Best Lead Generation Tips from 22 PPC Experts

    May 19, 2014 | Luke Alley

    Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the b[ ... ]

  • Mar 25 2014

    Social Media WIN (for a change)

    March 25, 2014 | Luke Alley

    In a world of Social Media fails it’s refreshing and worthwhile to point out a win. People are quick to point out when a company does something wrong, why don’t we point out when they do something right inste[ ... ]

  • Jan 27 2014

    Using Facebook Lookalike Audience Targeting To Increase Ad Reach

    January 27, 2014 | Garrett McGregor

    For months you’ve been running Facebook ads and may be feeling like you’ve exhausted every targeting option Facebook offers. You have used the various targeting options by uploading custom audience lists, ins[ ... ]

  • Jan 15 2014

    PPC Lead Generation Landing Pages: Five Elements of a Great Page

    January 15, 2014 | Luke Alley

    Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice…   But that is NOT [ ... ]

  • Nov 12 2013

    Adwords Needs More Security, Much More!

    November 12, 2013 | Luke Alley

    *note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my[ ... ]

  • Oct 15 2013

    Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

    October 15, 2013 | Luke Alley

    Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post wil[ ... ]

  • Sep 30 2013

    Why PPC is a CFO’s Best Friend, Even in Lead-Gen

    September 30, 2013 | Luke Alley

    Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recen[ ... ]