• Oct 26 2017

    Avalaunch Media Recognized Among MountainWest Capital Network Top 100

    October 26, 2017 | Amanda Doyle

      For 34 years, MountainWest Capital Network (MWCN) has been a cornerstone for Utah businesses. As the largest business networking group in Utah, their mission is to offer “unprecedented opportunity and promot[ ... ]

  • May 27 2016

    Jump Start Your PPC Ad Copy Testing

    May 27, 2016 | Luke Alley

    If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days hav[ ... ]

  • Feb 25 2016

    No Right Hand Side Ads Resource

    February 25, 2016 | Luke Alley

    When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that [ ... ]

  • May 19 2014

    Best Lead Generation Tips from 22 PPC Experts

    May 19, 2014 | Luke Alley

    Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the b[ ... ]

  • Apr 10 2014

    Adwords (Not Provided) Resource

    April 10, 2014 | Luke Alley

    Advertisers are scrambling to understand the new announcement that Google will be “removing the query from the referer on ad clicks originating from SSL searches on Google.com,” according to Paul Feng, the Ad[ ... ]

  • Nov 12 2013

    Adwords Needs More Security, Much More!

    November 12, 2013 | Luke Alley

    *note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my[ ... ]

  • Oct 15 2013

    Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

    October 15, 2013 | Luke Alley

    Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post wil[ ... ]

  • Sep 30 2013

    Why PPC is a CFO’s Best Friend, Even in Lead-Gen

    September 30, 2013 | Luke Alley

    Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recen[ ... ]

  • Apr 30 2013

    13 Tools to Crush PPC Reporting

    April 30, 2013 | Greg Young

    All PPC account managers know that dreaded feeling  that comes as their monthly reporting days approach.  That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an impor[ ... ]

  • Feb 7 2013

    Adwords Enhanced Campaigns Resource

    February 7, 2013 | Luke Alley

    Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are report[ ... ]