Abraham Lincoln famously said, “Give me six hours to chop down a tree, and I would spend the first four hours sharpening my axe.” The same principle applies to marketing — preparation is key to impact. Market research sharpens your messaging and ensures your key points resonate with your target audience. But even so, many businesses […]
Author Archives: Andrew Melchior
02
Jan
Jan
On any given day, marketers do a bit of everything, from carefully crafting website messaging and writing press releases to analyzing site traffic and coordinating with sales to gather the latest insights. Getting a decent marketing return on investment (ROI) takes considerable effort. But at its core, marketing thrives on listening to and understanding audiences. […]
11
Dec
Dec
It’s been a tumultuous few years for business. Supply chain problems, inflation, digital transformation, talent shortages, and changing consumer demands have kept companies in a constant state of crisis management and reactive marketing. Today, however, the most successful, resilient companies are moving away from gut feelings and toward proactive, data-informed marketing strategies with customer research. […]
18
Apr
Apr
Are your marketing campaigns integrated? If not, you may not be attracting as many customers as you could be with consistent and recognizable branding.
21
Mar
Mar
Are you using A/B testing as part of your overarching marketing strategy? If not, you’re missing out on value opportunities to spot and fix holes in your campaign.
28
Feb
Feb
Private browsing is a feature that allows internet users to hide their search and browsing history from websites and from those who have access to their computers.
27
May
May
Many people create YouTube videos to succeed on YouTube, but very few create content to rank well on Google. Here are some of our tips for making great video content that can rank well in Google SERPs! YouTube has evolved dramatically over the years. Where once it was a simple video hosting platform to share […]
26
Nov
Nov
Though it may seem unlikely, you may find yourself in a situation where you have leftover marketing budget from the year. This can be a good thing, but it may also trigger a panic mode about there only being a handful of weeks left to apply the budget. Some corporations have an allotted yearly budget […]
04
Nov
Nov
While they may seem like an afterthought to some, the links that you choose to include on your site can carry an enormous amount of weight. Google looks at backlinks for a number of different reasons, including to assess the quality and credibility of the content on your site, which plays an important role in […]
16
Aug
Aug
Marketing automation is growing in popularity. Industry executives are noticing the benefits of marketing automation and it isn’t difficult to see why. With the demand for relevant content rising, there has never been a better time for marketing departments to invest in marketing automation software. In a recent survey conducted by EmailMonday and Liana Technologies, […]