Abraham Lincoln famously said, “Give me six hours to chop down a tree, and I would spend the first four hours sharpening my axe.” The same principle applies to marketing — preparation is key to impact. Market research sharpens your messaging and ensures your key points resonate with your target audience. But even so, many businesses […]
Author Archives: Andrew Melchior
02
Jan
Jan
On any given day, marketers do a bit of everything, from carefully crafting website messaging and writing press releases to analyzing site traffic and coordinating with sales to gather the latest insights. Getting a decent marketing return on investment (ROI) takes considerable effort. But at its core, marketing thrives on listening to and understanding audiences. […]
11
Dec
Dec
It’s been a tumultuous few years for business. Supply chain problems, inflation, digital transformation, talent shortages, and changing consumer demands have kept companies in a constant state of crisis management and reactive marketing. Today, however, the most successful, resilient companies are moving away from gut feelings and toward proactive, data-informed marketing strategies with customer research. […]
18
Apr
Apr
Are your marketing campaigns integrated? If not, you may not be attracting as many customers as you could be with consistent and recognizable branding.
21
Mar
Mar
Are you using A/B testing as part of your overarching marketing strategy? If not, you’re missing out on value opportunities to spot and fix holes in your campaign.
28
Feb
Feb
Private browsing is a feature that allows internet users to hide their search and browsing history from websites and from those who have access to their computers.
26
Nov
Nov
Though it may seem unlikely, you may find yourself in a situation where you have leftover marketing budget from the year. This can be a good thing, but it may also trigger a panic mode about there only being a handful of weeks left to apply the budget. Some corporations have an allotted yearly budget […]