• Aug 24 2016

    5 Essential Tips for Writing Expanded Text Ads

    August 24, 2016 | Dallas Stevens

    The recently released Expanded Text Ads (ETA) have changed Google AdWords text ads forever. Some thought this was an addition to standard text ads, but it’s a replacement—and a huge change. According to the Google bl[ ... ]

  • May 27 2016

    Jump Start Your PPC Ad Copy Testing

    May 27, 2016 | Luke Alley

    If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days hav[ ... ]

  • Feb 25 2016

    No Right Hand Side Ads Resource

    February 25, 2016 | Luke Alley

    When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that [ ... ]

  • Oct 14 2014

    I Have a Dream: The Future of Google’s Call Extensions

    October 14, 2014 | Luke Alley

    Google just announced that they will be enabling “local number call forwarding” for advertisers starting in early November 2014.   This is great news, and puts Adwords one step closer to my call extensions dream. L[ ... ]

  • May 19 2014

    Best Lead Generation Tips from 22 PPC Experts

    May 19, 2014 | Luke Alley

    Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the b[ ... ]

  • Nov 12 2013

    Adwords Needs More Security, Much More!

    November 12, 2013 | Luke Alley

    *note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my[ ... ]

  • Nov 6 2013

    PPC Takeaways From Pubcon

    November 6, 2013 | Garrett McGregor

    Besides the “Awesome” yeti shirts and amazing buffets there was much to takeaway from this years Pubcon conference. I was fortunate to attend and represent Utah PPC. Many of the industry leaders in PPC attended. They[ ... ]

  • Oct 15 2013

    Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

    October 15, 2013 | Luke Alley

    Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post wil[ ... ]

  • Sep 28 2012

    Luke Alley Shares PPC Landing Page Secrets [Video Clip and Slide Deck]

    September 28, 2012 | Matt Siltala

    Last night I had the pleasure of watching our very own director of PPC, Luke Alley present “Ways to Make Money with PPC” as well as how to avoid losing money with it.  This event took place at Eastern Arizo[ ... ]

  • Apr 12 2012

    It’s a Good Time To Be In Pay Per Click

    April 12, 2012 | Luke Alley

    When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was [ ... ]