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When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that the right side ads on Adwords would be discontinued feels like one of those significant industry moments. So, to keep track of the impact of this dramatic change I’ll be compiling as much as I can from influencers in the industry in the coming days and weeks. Hope it’s helpful!
**Last Updated Mar 3**
From Google Themselves:
- “We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” – Google
No link yet?! I’m reaching out to our rep to confirm if nothing official has been announced in a blog post. I’ve been told that changes to the SERP are not announced publicly.
- Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide – Matt McGee – Search Engine Land
- Four Ads on Top: The Wait Is Over – Dr. Peter J. Meyers – Moz
- Google’s New SERP Layout: The Biggest Winners & Losers – Larry Kim – Search Engine Land
- Google AdWords Switching to 4 Ads on Top, None on Sidebar – Jennifer Slegg – The SEM Post
- What The AdWords Sidebar Announcement Means For You – Matt Umbro – PPC Hero
- The Evolution Of AdWords – Is It The New TV Advertising? – Julie F Bacchini – Neptune Moon
- How The Demise Of Right Side Ads Will Impact AdWords Advertisers – Frederick Vallaeys – Optmyzer
- The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet – Mark Irvine – Wordstream
- Google Reducing Right Hand Rail Ads for Desktop Searches – Andy Taylor & Mark Ballard – RKG
- What Google’s New Layout Means For Search Marketers – Alistair Dent – Search Engine Land
- Google Removed Right Rail Ads: Now What? – Aaron Levy – Elite SEM
- Goodbye, Right Rail: 7 Incredibly Cogent Points About the New-Look AdWords – Andrew Goodman – Page Zero Media
- The Only Consistent Thing in Marketing – Bryant Garvin – Beyond the Paid
- Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail – Kevin Ryan – Search Engine Land
- Google Removes Right Side Ads: Be Vigilant, Not Reactive – SeerAdmin – SEER Interactive
- Google’s New Ad Layout: Pros, Cons, Ins, and Outs – Maria Breaux – Marin Software
- Sidebar Ads – My Conspiracy Theory – Kayla Kurtz – PPC Hero
- Will Google’s New Four Ad Scheme Push Out Smaller Advertisers? – Mark John Hiemstra – Acquisio
- A Sensationalist’s Survival Guide To PPC Marketing – Gil Hong – PPC Hero
- Google Removes Right-hand Text Ads – Is the Sky Falling? No – Jeremy Brown – Metric Theory
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Thank you for your thoughtful response. I really enjoyed reading your blog, you have lots of great content. I look forward to reading more posts from you. However, it;s more help full to us, that’s a great think
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