No Right Hand Side Ads Resource

No Right Hand Side Ads Resource

When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that the right side ads on Adwords would be discontinued feels like one of those significant industry moments. So, to keep track of the impact of this dramatic change I’ll be compiling as much as I can from influencers in the industry in the coming days and weeks. Hope it’s helpful!

 

**Last Updated Mar 3**

 

From Google Themselves:

  • “We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” – Google
  • No link yet?! I’m reaching out to our rep to confirm if nothing official has been announced in a blog post. I’ve been told that changes to the SERP are not announced publicly.

 

General:

 

This is a Big Deal:

 

This is NOT a Big Deal:

 

Did I miss any?? Let me know!! @LukeAlley