Your target audience: They’re the ones who need, want, and eventually purchase your product or service. If you’re in the process of defining your business—or even if you’re looking to redefine your current company—identifying your target audience is a great place to start. In fact, defining your target audience is one of the most important […]
Category Archives: Industry News
03
May
May
When walking into a sales presentation, your hands begin to sweat, and you feel the butterflies in your stomach. Even if you know you have a product or service that can meet the needs of your target audience, the challenge is getting them to understand that. Will they have objections you didn’t foresee? Will they […]
12
Apr
Apr
In our ever evolving world of technology and trends, it is hard to know how to create newsworthy stories and content. It is always a good idea to integrate trends into your stories and content. But what do you do if you can’t take a trending item and make it fit with your company and […]
21
Oct
Oct
I always mean to do a huge, full write-up of ALL THINGS PUBCON after it is over, but never manage to. I am not sure if it is because the Vegas hangover lasts longer, or that I am done with it all after editing and going through what seems like a BAZILLION photos. (I have […]
21
Oct
Oct
For the past 21 years, the Mountain West Capital Network has hosted the Utah 100 awards. Avalaunch Media has ranked within the top 100 for the second year in a row—and this year we placed 47. In honor of our recent ranking, here are 47 reasons to love Avalaunch Media: Our mission is to launch […]
04
Oct
Oct
How often do you take a step back and look at your daily habits? How often do you get a peak into the daily habits of some of the brightest PPC experts out there?! Well, I was curious what other PPC experts do that make them so successful so I asked them a simple question… what is […]
30
Aug
Aug
I started my PPC career in a poorly lit, musty basement in Rexburg, Idaho. I was a student at Brigham Young University-Idaho and Stu Draper took a chance on a kid that knew nothing, but was hungry to learn and make a name for himself. We were happy to have our own space—which happened to […]
16
Aug
Aug
Instagram last week made a huge splash in the social media world by announcing its new Instagram Stories feature. If you haven’t been closely following up-and-coming social media or haven’t been on Snapchat, you will be totally confused about what the heck “stories” even are. A “story,” an online term originally coined by Snapchat, is […]
08
Jun
Jun
As the go-to place for people to find lifestyle inspirations, Pinterest is too important a social advertising site to be ignored. But with so many advertising options and tactics available, which one will give the most bang for your buck? If you’re wondering how to get the most out of Pinterest, the upcoming SocialPro Conference […]
08
Jun
Jun
Experts say Less Information is Better When it comes to pitch decks, skip the fluff and pack a punch. You need to include enough information to generate interest, but not so much that you send your audience to sleep. Here is how you can run with “quality over quantity” and unlock the formula for a […]