The year 2025 is emerging as a time of uncertainty. Between tariffs, inflation, and cautious consumers, companies are starting to feel pressure to pull back on spending — especially on perceived non-essentials like marketing. But history shows this isn’t the right approach. Studies consistently highlight that companies investing in marketing during recessions outperform rivals. In […]
Category Archives: Industry News
28
Nov
Nov
Selecting the right digital marketing partner is essential for businesses navigating the challenges of the modern age. We’re thrilled to announce that Avalaunch Media has been distinguished by GoodFirms through its Leaders Matrix program as the “Best Company to Work With.” This recognition is not just a badge for us; it signifies our unwavering commitment […]
16
Oct
Oct
At Avalaunch Media, education is a fundamental part of our mission to Launch Brands, People, and Purposes. Because of this, we strive to give back to the community by encouraging educational opportunities wherever possible. One way we do this is through our in-house Avalaunch Gives Back Scholarship Program. Students who fit the eligibility criteria can […]
16
Aug
Aug
Whether you’re new to SEO or looking to learn more about it, this article can serve as your guide to the latest SEO news of 2022. Keep reading to learn more.
24
May
May
Google Analytics 4 brings users more data in a concise and digestible way. Are you thinking about upgrading? Learn about the benefits of GA4 in this article.
28
Feb
Feb
Private browsing is a feature that allows internet users to hide their search and browsing history from websites and from those who have access to their computers.
02
Apr
Apr
Your target audience: They’re the ones who need, want, and eventually purchase your product or service. If you’re in the process of defining your business—or even if you’re looking to redefine your current company—identifying your target audience is a great place to start. In fact, defining your target audience is one of the most important […]
16
Aug
Aug
Instagram last week made a huge splash in the social media world by announcing its new Instagram Stories feature. If you haven’t been closely following up-and-coming social media or haven’t been on Snapchat, you will be totally confused about what the heck “stories” even are. A “story,” an online term originally coined by Snapchat, is […]
19
May
May
Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled […]