• Aug 24 2016

    5 Essential Tips for Writing Expanded Text Ads

    August 24, 2016 | Dallas Stevens

    The recently released Expanded Text Ads (ETA) have changed Google AdWords text ads forever. Some thought this was an addition to standard text ads, but it’s a replacement—and a huge change. According to the Google bl[ ... ]

  • Jul 21 2016

    Doing it Right: Making Shareable and Marketable Viral Videos

    July 21, 2016 | Hannah Davis

    When I think of viral videos, a classic comes to mind: “Charlie Bit My Finger,” a video that has its own Wikipedia page and once held the title of “most viewed YouTube video.” If you can remember back to nine yea[ ... ]

  • Jun 22 2016

    Can “Old-School” Lessons Help You Understand SEO?

    June 22, 2016 | Ryan Morehouse

    Several months ago I read a great article that discussed the similarities between high school popularity and SEO. Although some of us might have to reach deep into our memory bank, using basic old-school lessons can help[ ... ]

  • Jun 16 2016

    Socializing Infographics: Five steps for Social Media Promotion

    June 16, 2016 | Jody Birch

    We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts [ ... ]

  • Nov 6 2013

    PPC Takeaways From Pubcon

    November 6, 2013 | Garrett McGregor

    Besides the “Awesome” yeti shirts and amazing buffets there was much to takeaway from this years Pubcon conference. I was fortunate to attend and represent Utah PPC. Many of the industry leaders in PPC attended. They[ ... ]

  • Apr 9 2013

    Interview of Pest Control Guy by SEOinHouse

    April 9, 2013 | Thomas Ballantyne

    Jessica Bowman of SeoInHouse.com sent this series of questions to Thomas Ballantyne of Bulwark Exterminating prior to an attempted interview online. The interwebs did not align that day, the recording failed. Not able to[ ... ]

  • Oct 5 2012

    When Did the Google Review Stars Return to Local Search?

    October 5, 2012 | Thomas Ballantyne

    James Hansen sent me an email the other day asking “When did the stars return to local search?” Attached was a screen shot from a search done that very day: While helping Mark Derrico, a local Chandler Insura[ ... ]

  • Sep 14 2012

    New Google Maps Favicon

    September 14, 2012 | Thomas Ballantyne

    Earlier this week Google Maps rolled out their new Favicon. The added “g” is perhaps an effort to further brand their maps section. But perhaps the most iconic portion of the maps, the red pin, remains the sa[ ... ]

  • Jun 11 2012

    Google Properties vs Not Google Properties in the Local SERPs

    June 11, 2012 | Matt Siltala

    It is pretty clear that Google wants you to stay on Google.  I miss the days of doing a search for something local and actually finding it with one click.   You know the whole movement to shop local & avoid big bra[ ... ]

  • Jun 7 2012

    What the Google+ and Google Places Merge Means To You

    June 7, 2012 | Matt Siltala

    *Disclaimer – If you absolutely must tinker with your Google+ Local page right now – check out this little write up. I think we should all hold tight for a while to see what happens while a lot of the kinks a[ ... ]