We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts and even value propositions in a more digestible way.
Say you’ve had an amazing infographic created. Now how do you best incorporate it into your social media strategy?
We’ve put together five steps to help you get the most leverage out of your infographic investment on social media:
There are a few platform specific requirements that must be considered when posting infographics on social media. Here is a cheat-sheet for posting on each platform.
Facebook: To post on Facebook, specific dimensions are required: 470 x 246 pixels. You can include a snapshot of the most compelling data point of your infographic, or request to have a Facebook friendly “snippet” created by the graphic designer. Make sure you include a link to the full infographic. What content that does best on Facebook? Takeaways.
Twitter: The best way to post an infographic on Twitter is through a snapshot. The dimensions cannot exceed 1024 x 512 pixels and 3MB. Twitter will only show 440 x 220 pixels of the infographic in the feed but the view will expand to 1024 x 512 pixels when it is clicked on. Remember to include the link to the full infographic in the caption of the snapshot. What content does best on Twitter? Data-driven.
LinkedIn: The best way to capture the attention of the LinkedIn community is to post a snapshot of the graphic with the dimensions: 646 x 220 pixels, with a value proposition. You can have your designer create the snapshot or you can use a simple editing program to crop the portion you would like to use. Tell the reader how they will benefit from clicking to see the full infographic. Include a link in the description to the full infographic located on your website. What content does best on LinkedIn? Thought-leadership.
Google+: Posting an infographic to Google+ is similar to LinkedIn but there are different dimensions – 497 x 279 pixels. Some question the value of posting or utilizing Google+ but there is power in its communities. What content does best on Google+? Data driven, thought leadership-based information.
Pinterest: Your entire infographic can be uploaded and posted to Pinterest. The key is to include a quick and fun explanation of the infographic, as well as keywords in the subject line related to the topic or your company. What content does best on Pinterest? Informational – Recipes, takeaways, how-tos.
Every infographic should come equipped with a strong call-to-action to incentivize people to click or visit a link to learn more. Our motto here is “Why would someone care?”. You have to think that through.
The best posting days for infographics on social channels are Tuesday and Wednesday. Also posting at particular times of day will maximize engagement. Here are the best times for each platform:
Facebook: 3-4 p.m.
Twitter: Noon-3 p.m.
LinkedIn: 7:30-8:30 a.m., noon, and 5 p.m.-6 p.m.
Google+: 7:30-8:30 a.m., noon, and 5-6 p.m.
Pinterest: 2-4 p.m.
When posting an infographic on social media it is important to add or turn on social counters so that engagement can be tracked from all platforms. Including an embed code will encourage others to easily embed the infographic onto their sites. Gaining credible backlinks to your content is great for SEO purposes. We suggest posting your infographic on your blog, a landing page or in a content library on your site.
In order to gain mileage from your infographics, we recommend repurposing your graphic into a slide deck and publishing on slideshare.net. Repurposing assets can save you upwards of 50 percent on design and will give you another tool to use in your digital marketing, or even for internal / external presentations. With over 60 million visitors per month, Slideshare.net is a platform you should be on. It appeals to the business audience and is used frequently to reference content on LinkedIn.
Identifying your target influencers is key in promoting your infographic through social media. Knowing their audience and whether or not it will appeal to your brand is key. This can be done in the following ways:
- Search groups on social platforms for people who consistently like and share infographics or who have influence in your industry
- Utilize your community friends who may have influence in your industry and would be willing to share your content
- Utilize BuzzSumo to search for industry specific social influencer that you could pitch your content to
- Search industry specific hashtags to find influencer in your industry
The potential of your infographic depends firstly on the quality of the content but ends with the promotion. This is when the real work begins. By following these five steps you will have effectively incorporated infographics into your social media strategy.