The concept of marketing as we know it came about as during the Industrial Revolution when mass production, transportation infrastructure, high demand, mass media, and increased competition created the need for marketing techniques. Advertising was critical to a business’s survival in a competitive selling landscape even in the mid-1800s! At the time, brands gained exposure […]
Category Archives: Content Marketing
07
Apr
Apr
An economic recession is a natural stage of the US economic cycle. A recession can be especially intimidating to businesses large and small, but it can also provide a unique opportunity for companies to focus on their marketing strategy more than ever before and gain a competitive advantage. McGraw-Hill Research conducted a study on 600 […]
15
Nov
Nov
A lot is said about changes in search engine optimization, pay-per-click, and social media strategy. These things are fluid, and rising and falling trends are to be expected. But did you know that copywriting morphs just as much, and paying attention to the changes will help you better target your audience? Here’s how copywriting is […]
By Shauntel Isham (newest employee of Avalaunch Media) If there is one thing I have learned in my professional career, it is that the culture of a company is number one for the utmost success. After spending one short day with the employees of the Avalaunch Media, I knew it was the place I needed […]
27
Apr
Apr
Every year we see trends in where content marketing is headed. We are almost five months into 2017 and the trends have emerged. Below you will find three of the top trends for this year. 1.Mobile, Mobile, Mobile When you look around today you see people of all ages on phones. It doesn’t […]
12
Apr
Apr
In our ever evolving world of technology and trends, it is hard to know how to create newsworthy stories and content. It is always a good idea to integrate trends into your stories and content. But what do you do if you can’t take a trending item and make it fit with your company and […]
05
Apr
Apr
When you think of the word “story,” what comes to mind? Is it “The Three Little Pigs” because that was your favorite story growing up? Or maybe one of the classics, such as “A Tale of Two Cities” by Charles Dickens or “Iliad” by Homer. Whatever the case, you have a notion of what a […]
How effective is your company’s current online marketing strategy at engaging customers? Do you still have room for improvement? If so, you’re not alone. These days, marketers are having a harder time standing out, because about three-quarters of marketers now have a content marketing strategy. The landscape is becoming crowded, and the challenge is to […]
02
Nov
Nov
If technology has taught us one thing, it’s that people hate advertisements. Well, that’s not 100 percent true. People just hate bad advertisements. Each year there are a handful of great ads that captivate the nation and sometimes the world. There are several key components that go into the best content marketing campaigns: stunning visuals, […]
21
Oct
Oct
For the past 21 years, the Mountain West Capital Network has hosted the Utah 100 awards. Avalaunch Media has ranked within the top 100 for the second year in a row—and this year we placed 47. In honor of our recent ranking, here are 47 reasons to love Avalaunch Media: Our mission is to launch […]