Facebook is no longer just a platform for staying connected with friends — it’s also become a major marketing platform. According to Hubspot research, Facebook ads account for over 9% of all digital ad spending and nearly 19% of mobile digital marketing worldwide! Why are so many businesses investing in Facebook ads, you may ask? […]
Category Archives: Social Marketing
19
Jun
Jun
The concept of marketing as we know it came about as during the Industrial Revolution when mass production, transportation infrastructure, high demand, mass media, and increased competition created the need for marketing techniques. Advertising was critical to a business’s survival in a competitive selling landscape even in the mid-1800s! At the time, brands gained exposure […]
21
Apr
Apr
The Most Successful Content Begins With No Talking at All Are you aware of the holes in your content marketing? Do you know the buzz is among your consumers and what they’re talking about within your industry? Failing to practice social listening is a great pitfall among what could be highly successful companies. At Avalaunch […]
17
Apr
Apr
Why are companies so frequently behind their consumers? A lot of it can be attributed to their lack of a strong, omnichannel marketing approach, which prevents them from optimally engaging their customers. At Avalaunch Google Day 2020, Mitch Lunceford explains how companies can get ahead of their competition, their consumers, and technology by using an […]
07
Aug
Aug
At a digital marketing agency like Avalaunch Media, marketing channels are THE predominant conversation topic. Marketing channels are always morphing and agencies like ours are charged with keeping up with the changes — that’s what clients pay us for. Take Instagram in the past week for example. Who could have foreseen this social juggernaut would […]
15
Nov
Nov
A lot is said about changes in search engine optimization, pay-per-click, and social media strategy. These things are fluid, and rising and falling trends are to be expected. But did you know that copywriting morphs just as much, and paying attention to the changes will help you better target your audience? Here’s how copywriting is […]
16
Aug
Aug
Instagram last week made a huge splash in the social media world by announcing its new Instagram Stories feature. If you haven’t been closely following up-and-coming social media or haven’t been on Snapchat, you will be totally confused about what the heck “stories” even are. A “story,” an online term originally coined by Snapchat, is […]
03
Aug
Aug
It’s hard to imagine a world without social media. When they first hit, social media sites such as Facebook, Twitter, and Instagram allowed us to connect with our friends and family and share life moments. Nowadays, social media encompasses so much more. We can get news updates as they happen with Twitter, upload short videos […]
21
Jul
Jul
When I think of viral videos, a classic comes to mind: “Charlie Bit My Finger,” a video that has its own Wikipedia page and once held the title of “most viewed YouTube video.” If you can remember back to nine years ago, this video was all the rage. It achieved a lot: made your friends, […]
16
Jun
Jun
We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts and even value propositions in a more digestible way. Say you’ve had an amazing infographic created. Now how do you […]