Category Archives: Social Marketing

8 pillars of marketing

Using the Eight Pillars of Marketing for an Omnichannel Approach

As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service […]

how does social media affect marketing

How Does Social Media Affect Marketing?

Contrary to its name, social media is no longer just for posting pics of your dinner to friends and family. Today, it’s about businesses sharing valuable content — including marketing content — to build communities. But not all businesses are taking advantage of the major marketing opportunity that social media provides. According to InTouch Marketing, […]

ARE FACEBOOK ADS WORTH IT

Are Facebook Ads Worth It?

Facebook is no longer just a platform for staying connected with friends — it’s also become a major marketing platform. According to Hubspot research, Facebook ads account for over 9% of all digital ad spending and nearly 19% of mobile digital marketing worldwide! Why are so many businesses investing in Facebook ads, you may ask?  […]

what is digital marketing

What Is Digital Marketing?

The concept of marketing as we know it came about as during the Industrial Revolution when mass production, transportation infrastructure, high demand, mass media, and increased competition created the need for marketing techniques. Advertising was critical to a business’s survival in a competitive selling landscape even in the mid-1800s! At the time, brands gained exposure […]

social listening

The Power of Social Listening

The Most Successful Content Begins With No Talking at All Are you aware of the holes in your content marketing? Do you know the buzz is among your consumers and what they’re talking about within your industry? Failing to practice social listening is a great pitfall among what could be highly successful companies. At Avalaunch […]

omnichannel marketing

Omnichannel Marketing With Evergreen Content

Why are companies so frequently behind their consumers? A lot of it can be attributed to their lack of a strong, omnichannel marketing approach, which prevents them from optimally engaging their customers. At Avalaunch Google Day 2020, Mitch Lunceford explains how companies can get ahead of their competition, their consumers, and technology by using an […]

Old School Ads That Won’t Fly in 2019

At a digital marketing agency like Avalaunch Media, marketing channels are THE predominant conversation topic. Marketing channels are always morphing and agencies like ours are charged with keeping up with the changes — that’s what clients pay us for. Take Instagram in the past week for example. Who could have foreseen this social juggernaut would […]

New-Age Copywriting: 5 Trends to Watch Out For

A lot is said about changes in search engine optimization, pay-per-click, and social media strategy. These things are fluid, and rising and falling trends are to be expected. But did you know that copywriting morphs just as much, and paying attention to the changes will help you better target your audience? Here’s how copywriting is […]

The Art of Irresistible Social Media Captions

It’s hard to imagine a world without social media. When they first hit, social media sites such as Facebook, Twitter, and Instagram allowed us to connect with our friends and family and share life moments. Nowadays, social media encompasses so much more. We can get news updates as they happen with Twitter, upload short videos […]