Category Archives: Social Marketing

Old School Ads That Won’t Fly in 2019

At a digital marketing agency like Avalaunch Media, marketing channels are THE predominant conversation topic. Marketing channels are always morphing and agencies like ours are charged with keeping up with the changes — that’s what clients pay us for. Take Instagram in the past week for example. Who could have foreseen this social juggernaut would […]

New-Age Copywriting: 5 Trends to Watch Out For

A lot is said about changes in search engine optimization, pay-per-click, and social media strategy. These things are fluid, and rising and falling trends are to be expected. But did you know that copywriting morphs just as much, and paying attention to the changes will help you better target your audience? Here’s how copywriting is […]

The Art of Irresistible Social Media Captions

It’s hard to imagine a world without social media. When they first hit, social media sites such as Facebook, Twitter, and Instagram allowed us to connect with our friends and family and share life moments. Nowadays, social media encompasses so much more. We can get news updates as they happen with Twitter, upload short videos […]

Doing it Right: Making Shareable and Marketable Viral Videos

When I think of viral videos, a classic comes to mind: “Charlie Bit My Finger,” a video that has its own Wikipedia page and once held the title of “most viewed YouTube video.” If you can remember back to nine years ago, this video was all the rage. It achieved a lot: made your friends, […]

Socializing Infographics: Five steps for Social Media Promotion

We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts and even value propositions in a more digestible way. Say you’ve had an amazing infographic created. Now how do you […]

Pinterest Marketing Demystified at SocialPro Seattle

As the go-­to place for people to find lifestyle inspirations, Pinterest is too important a social advertising site to be ignored. But with so many advertising options and tactics available, which one will give the most bang for your buck? If you’re wondering how to get the most out of Pinterest, the upcoming SocialPro Conference […]

Leveraging Press Pickups for Maximum Exposure

So you’ve invested in that eye-popping infographic, topical blog or white paper and it’s been picked up in the press. Now what? Sit back and wait for widespread exposure and an influx of traffic? The fact is, further exposure may only be as good as the follow-up PR marketing you carry out. Simply “uploading and […]

The Simple Things in Social Go a Long Way

This year my wife and I are headed back to the amazing Hawaiian Islands to visit the beautiful Island of Maui.  This will be my first time to Maui so I am pretty excited.  I have been doing a lot of researching and reserving fun things we will be doing, but I have also been paying attention […]

The Interactive PURRiodic Table of Internet Cats

Earlier this week, we launched our latest ‘CATSterpiece’: The PURRiodic Table of Internet Cats. The PURRiodic Table is an amazing interactive graphic that serves as a reference point for the internet’s amazing cats.  Within these pages of the interweb, you can find everything you could ever want to know about your favorite feline, all wrapped-up in a […]