Category Archives: Design

What You Need to Know About Explainer Videos

With so many ways to create and distribute content, it’s clear that the medium that gets your attention and holds it there — even if just briefly — is the desired format of the moment. Enter explainer videos. These marketing pieces are exactly what they imply: short video clips that explain the highlights of a […]

How To Create “Newsworthy” Stories

In our ever evolving world of technology and trends, it is hard to know how to create newsworthy stories and content. It is always a good idea to integrate trends into your stories and content. But what do you do if you can’t take a trending item and make it fit with your company and […]

How Avalaunch Gives Back with Branding and Marketing Content

Here at Avalaunch Media we value the principle of giving back and championing good causes. We recently started a new initiative. Every year employees present a cause that is meaningful to them and how Avalaunch might be able to help out. Then our team votes on the charity or organization. Once we select someone, we work with […]

10 Brands to Keep an Eye On In 2013

With the New Year upon us, it’s that time of year where companies awaken from their holiday hibernation and begin to roll out this year’s game plan. While many brands will simply continue with business as usual, there are others that will be making big moves. That said, in an effort to celebrate the spirit […]

KitchenAid Whips Up a Good Social Media Crisis Response

Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcare voucher program by analogizing a story from his dear, sweet grandmother’s life. Immediately, amongst the many people exercising their free speech rights […]

Five Lessons in Successful Rebranding

What’s in a name?  Nothing that can’t be changed. Almost daily, companies shed old identities in place of newer distinctions.  Rebranding, however,  isn’t always as drastic as a new name, logo, and tagline, it may simply involve updating a logo, changing a tagline, or highlighting a new offering to customers. Rebranding company identity is a […]

$70k in New Business from one Press Release?

I had a dream conversation with a new client today. I often don’t hear the results of my client’s success or lack thereof. To be honest I didn’t expect this one. The business owner lives out of the country. When we announced programming classes he held in the US. I knew that he didn’t get […]