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  • Oct 29 2018

    What You Need to Know About Explainer Videos

    October 29, 2018 | Jason Coulam

    With so many ways to create and distribute content, it’s clear that the medium that gets your attention and holds it there — even if just briefly — is the desired format of the moment. Enter explainer videos. These[ ... ]

  • Apr 19 2017

    Collateral is for Closers

    April 19, 2017 | Jason Coulam

    Over the last few years, “Sales Enablement” has become a popular business buzzword. I’ve heard it used in several different settings and it’s clear there are many definitions for what Sales Enablement actually is[ ... ]

  • Apr 12 2017

    How To Create “Newsworthy” Stories

    April 12, 2017 | Teagan Jung

    In our ever evolving world of technology and trends, it is hard to know how to create newsworthy stories and content. It is always a good idea to integrate trends into your stories and content. But what do you do if you [ ... ]

  • Apr 5 2017

    What Is Your Story?

    April 5, 2017 | Teagan Jung

    When you think of the word “story,” what comes to mind? Is it “The Three Little Pigs” because that was your favorite story growing up? Or maybe one of the classics, such as “A Tale of Two Cities” by Charles D[ ... ]

  • Jan 18 2017

    Happiness In The Workplace

    January 18, 2017 | Andrew Melchior

    When we think of work, we often think of deadlines, products, and ROIs. But what about happiness? At work, happiness is sometimes the last thing to cross most workers’ minds. But at Avalaunch Media, we think it’s imm[ ... ]

  • Jul 3 2014

    How Avalaunch Gives Back with Branding and Marketing Content

    July 3, 2014 | Janet Thaeler

    Here at Avalaunch Media we value the principle of giving back and championing good causes. We recently started a new initiative. Every year employees present a cause that is meaningful to them and how Avalaunch might be [ ... ]

  • Feb 11 2013

    10 Brands to Keep an Eye On In 2013

    February 11, 2013 | Jason Coulam

    With the New Year upon us, it’s that time of year where companies awaken from their holiday hibernation and begin to roll out this year’s game plan. While many brands will simply continue with business as usual, ther[ ... ]

  • Oct 9 2012

    KitchenAid Whips Up a Good Social Media Crisis Response

    October 9, 2012 | Shaine Alleman

    Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcar[ ... ]

  • Aug 14 2012

    Five Lessons in Successful Rebranding

    August 14, 2012 | Andrew Melchior

    What’s in a name?  Nothing that can’t be changed. Almost daily, companies shed old identities in place of newer distinctions.  Rebranding, however,  isn’t always as drastic as a new name, logo, and t[ ... ]

  • Sep 21 2009

    $70k in New Business from one Press Release?

    September 21, 2009 | Janet Thaeler

    I had a dream conversation with a new client today. I often don’t hear the results of my client’s success or lack thereof. To be honest I didn’t expect this one. The business owner lives out of the coun[ ... ]