Author Archives: Janet Thaeler

How Avalaunch Gives Back with Branding and Marketing Content

Here at Avalaunch Media we value the principle of giving back and championing good causes. We recently started a new initiative. Every year employees present a cause that is meaningful to them and how Avalaunch might be able to help out. Then our team votes on the charity or organization. Once we select someone, we work with […]

Offline Social Media: How a Hair Salon gets More Likes and Customers on Facebook

I recently spotted a local beauty salon called Wild Style Salon that is doing a great job with their offline social media marketing. They are on Facebook, Instagram and Pinterest. Many small businesses get overwhelmed thinking of how to market their business on social sites and keep up with the demand to post regularly. Retail stores […]

5 Valentine’s Day Social Media Campaigns We Love

Valentine’s Day is this week and brands are showing the love already. It’s time for romantic stories to make the front page of Reddit and HARO pitches about relationships. As a social media marketer I’m on the hunt for the perfect Valentine’s Day social media campaign, here are a few favorites. 1. Evian #iloveyoulike I’m […]

Best of PubCon for PR Pros

This was my first year at PubCon (an internet marketing and social media conference), though several of our team are regular speakers. Matt Siltala is a bit of a PubCon celeb (he’s famous for his beard and seo/social street cred). Here’s the team in Vegas. I went to most of the PR-related sessions, most of […]

How to Search Old Tweets and Find Influencers with Topsy

Have you ever needed to find an old tweet? It’s nearly impossible. Twitter search doesn’t go back more than a few weeks and most social media tools only show recent tweets. Today, Topsy saved marketers everywhere by introducing what Twitter promised to release but hasn’t – the ability to search the entire history of tweets. If […]

13 Inspiring Business Books Marketing Pros are Reading

The kind of people who work at Avalaunch Media are people who want to constantly improve their game. We also want to follow this advice from Forbes about reading books that sounds a little like a fortune cookie message: “Make sure to read a book a month (fiction or non-fiction) and your career will blossom.” We […]

7 Ways to Make Sure Someone Deletes your Email Pitch

If you’re a blogger or have prominence online, you’ve probably been the victim of a lot of outreach emails.  These are emails from people who want you to link to them, write about them, interview them, review their book, or other requests. I say victim because most “outreach” emails just feel like someone wants to take something, like […]