Category Archives: Digital Marketing

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Why Market Research Is Essential Before Launching Your Messaging Strategy

Abraham Lincoln famously said, “Give me six hours to chop down a tree, and I would spend the first four hours sharpening my axe.” The same principle applies to marketing — preparation is key to impact. Market research sharpens your messaging and ensures your key points resonate with your target audience. But even so, many businesses […]

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Avalaunch’s 2025 Town Hall Recap: A Celebration of Client Success, Growth, and People

On January 20, 2025, Avalaunch Media gathered for its annual town hall — a time to reflect on the wins of 2024, celebrate our people and clients, and set our sights on the year ahead with our North Star in mind. From major milestones to new initiatives, last year was one of growth, collaboration, and […]

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Winning the Marketing Lottery: Why Branding & Performance Marketing Win Bigger Together

Branding and performance marketing are often seen as two different (even competing) strategies in the marketing world — branding is sometimes seen as immeasurable, while performance marketing is numbers-driven and trackable. But does combining the two increase the odds of hitting the marketing jackpot with immediate results and long-term growth? New Research by Tracksuit and […]

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What’s your organizational strategy for marketing?

Does your company tend to churn a lot of marketing employees and partners?   In my two decades leading a premiere marketing agency and helping organizations from Fortune 500 giants to ambitious startups improve their marketing results, I’ve learned that one question gives me great insight into a brand’s marketing staying power: “What’s your organizational strategy […]

Types of Consumer Research: Tools That Turn Insights Into Profits

On any given day, marketers do a bit of everything, from carefully crafting website messaging and writing press releases to analyzing site traffic and coordinating with sales to gather the latest insights. Getting a decent marketing return on investment (ROI) takes considerable effort. But at its core, marketing thrives on listening to and understanding audiences. […]

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The Business Case for Customer Research 

It’s been a tumultuous few years for business. Supply chain problems, inflation, digital transformation, talent shortages, and changing consumer demands have kept companies in a constant state of crisis management and reactive marketing.  Today, however, the most successful, resilient companies are moving away from gut feelings and toward proactive, data-informed marketing strategies with customer research. […]

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Avalaunch Media Recognized by GoodFirms as the Best Company to Work With

Selecting the right digital marketing partner is essential for businesses navigating the challenges of the modern age. We’re thrilled to announce that Avalaunch Media has been distinguished by GoodFirms through its Leaders Matrix program as the “Best Company to Work With.” This recognition is not just a badge for us; it signifies our unwavering commitment […]

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Avalaunch Gives Back Scholarship Winner: Abby Peterson

At Avalaunch Media, education is a fundamental part of our mission to Launch Brands, People, and Purposes. Because of this, we strive to give back to the community by encouraging educational opportunities wherever possible. One way we do this is through our in-house Avalaunch Gives Back Scholarship Program. Students who fit the eligibility criteria can […]

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Your Living Proof Mental Health Awareness Event

Your Living Proof is an organization dedicated to helping families support their loved ones struggling with addiction. As part of our ongoing commitment to launching brands, people, and purposes, Avalaunch Media collaborated with Your Living Proof in honor of Mental Health Awareness Month to host a free community event aimed at providing addiction resources, building […]