Category Archives: Digital Marketing

Local SEO Mistakes to Avoid

Consider this: 60 percent of American adults conduct searches for local services or product information on mobile devices. Beyond that, 50 percent of the people who did a local search on their phone went to a physical store within one day. These figures alone suggest the importance of making sure your local search engine optimization […]

3 Marketing Automation “Musts” to Increase Conversions

Are you using your marketing automation software to its fullest capacity?   If there is one thing that businesses need to understand before diving head first into the world of marketing automation, it is this: integrating a marketing automation software that is not treated as a “set it and forget it” strategy. Simply turning on […]

5 Effective Ways to Measure Your Social Media Activity

Social media is turning into a fundamental aspect of marketing. However, it can sometimes be tough to determine the success of your social media posts. How are you supposed to measure what you are doing well? Use these five metrics to determine the value of your social media activity. Lead Generation Many people make the […]

How Social Media Marketing Can Put Your Business on the World Wide Map

In today’s world, it’s hard to imagine waiting in lines or walking through a store without seeing someone on their phone, checking up on a social media feed. Social networks are such a fundamental part of internet users’ online experience nowadays that it’s basically synonymous with the internet as a whole. It’s estimated that most […]

Celebrating Women in Business

At Avalaunch Media, we are lucky enough to have a front row seat to some impressive business success stories. Whether they come to us at their inception, or after years of company development, we are repeatedly impressed at the creativity, drive, and persistence of our clients. Of course, it often takes even more grit to […]

Why 2019 Is the Year to Start Using Marketing Automation

No Slowdown in the Digital World It’s an exciting time to be alive in the marketing world. More glass ceilings of industry are broken every day, innovation has never been more prevalent, and with the new year coming in hot, the overarching goal is to keep the momentum going. With Q1 underway and a clean […]

3 Proven Ways to Get Your Business in Local News

Morgan writes about literally anything for Avalaunch media clients. Before Avalaunch she endured trial by fire, water, and bureaucracy as a television reporter for local networks. She thinks skiing is worth moving to Utah and dating long-distance. Relationships between local news media and businesses can be mutually beneficial. For businesses, it’s free publicity and brand […]

Improve Your Outreach Success in 3 Easy Steps

Hunter Van Ry is an Enterprise SEO Manager at Avalaunch Media, focused on custom outreach approaches for brands across every industry. He owns and operates Frenchplanations, the best resource for learning French on the web, and also works on All Language Resources, a website dedicated to helping language learners find the resources they need. Whether […]

Three Benefits of Using Marketing Automation to Connect with Consumers

Twenty years ago the marketing trend was email marketing. Ten years ago the trend was social media. Five years ago, marketers learned the power of video marketing. In the marketing industry today, the new trend is marketing automation. The newest marketing tool is here and predicted to be valued at over $7 billion by the […]