The year 2025 is emerging as a time of uncertainty. Between tariffs, inflation, and cautious consumers, companies are starting to feel pressure to pull back on spending — especially on perceived non-essentials like marketing. But history shows this isn’t the right approach. Studies consistently highlight that companies investing in marketing during recessions outperform rivals. In […]
Category Archives: Economic Trends
26
May
May
As both the number of cases and the death tolls from COVID-19 increase exponentially, alongside massive unemployment claims as the global economy wanes, it is difficult to be optimistic today. Those in digital marketing and SEO are fortunate to easily transition to a work-from-home environment. Yet, this only delays the inevitable. We will experience a […]
07
Apr
Apr
An economic recession is a natural stage of the US economic cycle. A recession can be especially intimidating to businesses large and small, but it can also provide a unique opportunity for companies to focus on their marketing strategy more than ever before and gain a competitive advantage. McGraw-Hill Research conducted a study on 600 […]