02
Aug
Aug
Bad branding can kill even the best brands. Check out these examples of bad branding and how to avoid the same mistakes.
Tag Archives: Branding
27
Feb
Feb
First of all, SearchFest 2013 was an amazing event. If you have never been to one, (this was my first) I HIGHLY recommend going. The venue was fantastic and the content was even better. I have never been to Portland before, and it what a great town it was! I even got to try some […]
11
Feb
Feb
With the New Year upon us, it’s that time of year where companies awaken from their holiday hibernation and begin to roll out this year’s game plan. While many brands will simply continue with business as usual, there are others that will be making big moves. That said, in an effort to celebrate the spirit […]
14
Aug
Aug
What’s in a name? Nothing that can’t be changed. Almost daily, companies shed old identities in place of newer distinctions. Rebranding, however, isn’t always as drastic as a new name, logo, and tagline, it may simply involve updating a logo, changing a tagline, or highlighting a new offering to customers. Rebranding company identity is a […]
Not sure if some of you missed this or not yet today, but I had an opportunity to guest post on Search Engine Journal today, and will be doing more in the future. Those guys are awesome over there and you should put them on your list of people to read and follow on Twitter. […]
When building a new website, or rebuilding an old website, you’ll want to try and establish your brand so that you can be identified as unique in your market. Doing this is not always easy, and depending on your market it can be very difficult. Whenever I’m involved in a build or brand project I […]
Who is Michael Andrew you ask? The self proclaimed “maven” has a passion for passing his expertise on to others, and Michael has a lot of areas of expertise. Michael’s resume snapshot looks something like this: College football player MBA A discertation short from a PhD in Genetics Renowned wedding photographer Video professor The reason […]
As I wrapped up what I feel was a very successful vacation (especially taking into count that I have 3 kids) to Disneyland I can’t help but think back to how everything went down. I have learned a few valuable lessons that I want to share with everyone, and there is a lot we can […]