What’s in a name? Nothing that can’t be changed. Almost daily, companies shed old identities in place of newer distinctions. Rebranding, however, isn’t always as drastic as a new name, logo, and tagline, it may simply involve updating a logo, changing a tagline, or highlighting a new offering to customers. Rebranding company identity is a […]
Tag Archives: Apple
Selling Out To Make Money Even if you are wanting to say no right now (to my question), I think the obvious answer for most would be YES – if it meant big bucks. All the talk about iPhone and Walmart – if true – is going to bring big business to Apple. What does […]