Tag Archives: Twitter

Socializing Infographics: Five steps for Social Media Promotion

We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts and even value propositions in a more digestible way. Say you’ve had an amazing infographic created. Now how do you […]

The Simple Things in Social Go a Long Way

This year my wife and I are headed back to the amazing Hawaiian Islands to visit the beautiful Island of Maui.  This will be my first time to Maui so I am pretty excited.  I have been doing a lot of researching and reserving fun things we will be doing, but I have also been paying attention […]

Best of PubCon for PR Pros

This was my first year at PubCon (an internet marketing and social media conference), though several of our team are regular speakers. Matt Siltala is a bit of a PubCon celeb (he’s famous for his beard and seo/social street cred). Here’s the team in Vegas. I went to most of the PR-related sessions, most of […]

Now I SEE It – The Future of Social Media = Images

Last month I was invited to speak in downtown Salt Lake City at the local Utah Social Media Club event, thanks for the invite Doc and team.  The topic for the evening was Past, Present, and Future of social media.  I spent most of my time looking to the future of social media where I […]

Respond to My Social Media Faux Pas? #Bqhatevwr!

Scott Brown, the former Massachusetts Senator, had a pretty interesting weekend…and for the rest of us, we still don’t know what happened. Before the elections last year, it was quite apparent that most of Brown’s tweets were crafted and sent out by his staffers. However, after he lost the election to Elizabeth Warren, it seemed […]

KitchenAid Whips Up a Good Social Media Crisis Response

Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcare voucher program by analogizing a story from his dear, sweet grandmother’s life. Immediately, amongst the many people exercising their free speech rights […]

Five Lessons in Successful Rebranding

What’s in a name?  Nothing that can’t be changed. Almost daily, companies shed old identities in place of newer distinctions.  Rebranding, however,  isn’t always as drastic as a new name, logo, and tagline, it may simply involve updating a logo, changing a tagline, or highlighting a new offering to customers. Rebranding company identity is a […]