This year my wife and I are headed back to the amazing Hawaiian Islands to visit the beautiful Island of Maui. This will be my first time to Maui so I am pretty excited. I have been doing a lot of researching and reserving fun things we will be doing, but I have also been paying attention to what businesses are doing things right online and who could use some improvement.
Everyone loves to over share on social media. We let everyone know exactly where we are at all times. I am probably the most guilty man in the world. I love sharing images of where I am and what I am doing. It is almost like I use social media as my modern day journal. My Mom & Dad and other family members love seeing the pictures we post. It helps us all feel connected, even if we have not seen each other for a period of time. They also love to know what we are doing while away. I know many times my Mom has mentioned something about something I did, and I asked her how she knew and she said that I “Facebooked it” … heh, oh yea.
That leads me to the reason for this simple post. I booked a snorkeling trip, got the confirmation page and was super disappointed that I couldn’t Tweet or Facebook directly from the page. This may seem simple, but if you care anything about social (or know the power of it) you would do everything you could to WELCOME these kind of social mentions. They do amazing things for your brand and help spread the word and reach. Who knows, it is Hawaii after all, and these guys may be booked solid ALL OF THE TIME for all I know. The advice is still the same for anyone selling anything online that takes them to a confirmation page, MAKE SURE PEOPLE CAN SHARE!
Here is the screenshot I took to give you an example of what you should be doing (see below image). I know it is 2014, and this kind of stuff should be second nature by now, but I come across it so much I figured I needed to share it again. If it helps just ONE business owner do a better job (or give them an idea) to get those social mentions that help their branding, then I have done my job.