Author Archives: David Mink

Two marketers working together on laptops

What’s your organizational strategy for marketing?

Does your company tend to churn a lot of marketing employees and partners?   In my two decades leading a premiere marketing agency and helping organizations from Fortune 500 giants to ambitious startups improve their marketing results, I’ve learned that one question gives me great insight into a brand’s marketing staying power: “What’s your organizational strategy […]

The Story Behind #Avalaunchgivesback / Corporate Giving Guide

Avalaunch Gives Back to the Community Several years ago, my uncle and I were on a roadtrip to Las Vegas for the Mountain West Conference Basketball Tournament. We spoke about many things—our favorite movies, family gossip, who we thought would win the tournament, and countless things I can’t remember—but I will never forget the conversation […]