Category Archives: Digital Marketing

We’d Like to Thank the Academy

  Drumroll please…We are delighted to announce some exciting news. We have won three bronze Stevie Awards for our video efforts. These awards were presented at The 15th Annual Business Awards Banquet in June! Needless to say, we all immediately texted our moms, dads, significant others, and our pets to let them know the good […]

Business of Digital Podcast Announcement

Big announcement today, and something I am personally SUPER excited about.  Myself and Dave Rohrer (Northside Metrics) have just launched a brand new shiny podcast called Business of Digital. Podcasting is something that I have wanted to do for a long time, but was never motivated enough to make it happen on my own.  I was […]

Is Your Pitch Deck Costing You Sales?

When walking into a sales presentation, your hands begin to sweat, and you feel the butterflies in your stomach. Even if you know you have a product or service that can meet the needs of your target audience, the challenge is getting them to understand that. Will they have objections you didn’t foresee? Will they […]

Creating a New Age Digital PR Strategy

Today’s technology is more advanced than at any time in history. We have self- starting cars, smart phones, and innovative medicine to cure more and more diseases. Our world runs off of technology and numbers, but what does that mean for the public relations industry? Are the traditional methods outdated and useless? Has social media […]

Marketing managers: Are you maximizing your returns?

  As marketing managers your job is to spend your budgets as wisely as possible. You are fund managers in a way, managing a portfolio of campaigns where you are looking to maximize your returns. And what exactly are you getting back in return for your spend? Is it clicks? Form fills? What conversion are […]

The Ultimate Tribute to Bacon

Today is International Bacon Day. What does bacon have to do with online marketing and social media? Well, besides loving cute animals, the internet loves bacon. So do geeks. Here’s our ode to the unhealthy yet tasty treat. A big pile of delicious bacon    An entire Pinterest board dedicated to bacon and it includes […]

Content, Contests, and Creativity: Seven Lessons on Using Pinterest

Pinterest offers its users a unique experience: to organize and share the things that catch their interest. The third most-used social networking site, Pinterest’s unique pinboard format capitalizes on people’s need for beauty and being able to create, share, and connect. “Our goal,” states the Pinterest website,  “is to connect everyone in the world through […]