Author Archives: Craig Farmer

Local SEO Mistakes to Avoid

Consider this: 60 percent of American adults conduct searches for local services or product information on mobile devices. Beyond that, 50 percent of the people who did a local search on their phone went to a physical store within one day. These figures alone suggest the importance of making sure your local search engine optimization […]

Avalaunch Looks Back-2018 Year in Review

Avalaunch Media Year in Review 2018 from AVALAUNCH MEDIA on Vimeo. Each year, we establish the goals we would like to achieve by the time December rolls around. Some of these goals are lofty, and others are accomplished fairly easily. This year, the Avalaunch team surprised even themselves with some of the best achievements in […]

Master the Digital Journey: Attend Our Conference at Google HQ

A couple of years ago Avalaunch Media was selected by Google to become a Premier Agency Partner. As part of this partnership program, Avalaunch Media has an exclusive opportunity that any team intrigued by mastery of digital marketing should attend. The Avalaunch Media conference Mastering the Digital Journey: Full Funnel Strategies for Digital Domination is […]

Pitch Decks: The Good, The Bad, and The Ugly

Over the years at Avalaunch Media, we’ve produced countless visual presentations for companies large and small, aiming to transform complex, forgettable dribble to elegant, persuasive wisdom. We’ve seen all manner of decks: The Good, The Bad, and The Ugly. And that’s great, because it means we have an important role to play in helping individuals […]

Tracking Results from Your Top Pitch Decks

Much has already been discussed online about how to create a memorable pitch deck: the tried and tested methods including optimum number of slides, one idea per slide, visualizing information using icons instead of bullet points, whether to use animations, among other things. But let’s say you’ve done your research and constructed what you think […]

Digital marketing agency Avalaunch Media named on Prestigious Global Leader list

  The digital marketing landscape grows more and more competitive every day, especially with companies competing to be at the top of their industries. No matter what services you offer, marketing services are essential to a company’s success with the flourishing importance of search engines like Google and review sites like Yelp and Clutch. At […]

Visualizing the Future of Infographics

Digital marketing trends come and go, but one constant is that “visuals sell.” Humans have shorter attention spans these days and while we struggle to remember what we read — it’s much more likely we’ll retain what we see. We’re visual creatures. That’s why infographics continue to provide easy wins for businesses that use the […]

Executive Presentations

Powerpoint. The very word sends shivers down the spine of anyone attending a business meeting. Many write off PPT presentations as outdated, uncool or painfully boring, yet the platform, or equivalents such as Keynote, remain efficient and popular — a sales collateral mainstay. With 2018 upon us, it’s time to take stock of your pitch […]

Why You Need Explainer Videos to Stay Competitive in 2017

How effective is your company’s current online marketing strategy at engaging customers? Do you still have room for improvement? If so, you’re not alone. These days, marketers are having a harder time standing out, because about three-quarters of marketers now have a content marketing strategy. The landscape is becoming crowded, and the challenge is to […]

Resist the Urge for Pitch-Slide Overkill

Experts say Less Information is Better When it comes to pitch decks, skip the fluff and pack a punch. You need to include enough information to generate interest, but not so much that you send your audience to sleep. Here is how you can run with “quality over quantity” and unlock the formula for a […]