Category Archives: Content Marketing

Why You Need Explainer Videos to Stay Competitive in 2017

How effective is your company’s current online marketing strategy at engaging customers? Do you still have room for improvement? If so, you’re not alone. These days, marketers are having a harder time standing out, because about three-quarters of marketers now have a content marketing strategy. The landscape is becoming crowded, and the challenge is to […]

10 Best Content Marketing Campaigns of 2016

If technology has taught us one thing, it’s that people hate advertisements. Well, that’s not 100 percent true. People just hate bad advertisements. Each year there are a handful of great ads that captivate the nation and sometimes the world. There are several key components that go into the best content marketing campaigns: stunning visuals, […]

47 Reasons To Love Avalaunch

For the past 21 years, the Mountain West Capital Network has hosted the Utah 100 awards. Avalaunch Media has ranked within the top 100 for the second year in a row—and this year we placed 47. In honor of our recent ranking, here are 47 reasons to love Avalaunch Media: Our mission is to launch […]

5 Best Practices to Become an Outreach Jedi

WARNING: This article will improve your outreach skills and help turn you into the outreach Jedi you’ve always dreamt of becoming. Welcome to the world of outreach, or as I like to call it, the expanded universe of link building. My guess is that when you decided to pursue a career in digital marketing, it […]

5 Essential Tips for Writing Expanded Text Ads

The recently released Expanded Text Ads (ETA) have changed Google AdWords text ads forever. Some thought this was an addition to standard text ads, but it’s a replacement—and a huge change. According to the Google blog, “after October 26th, 2016, you’ll no longer be able to create or edit standard text ads.” This seems like […]

Doing it Right: Making Shareable and Marketable Viral Videos

When I think of viral videos, a classic comes to mind: “Charlie Bit My Finger,” a video that has its own Wikipedia page and once held the title of “most viewed YouTube video.” If you can remember back to nine years ago, this video was all the rage. It achieved a lot: made your friends, […]

Can “Old-School” Lessons Help You Understand SEO?

Several months ago I read a great article that discussed the similarities between high school popularity and SEO. Although some of us might have to reach deep into our memory bank, using basic old-school lessons can help us understand the future of SEO. It’s happened to all of us –junior high, high school, maybe even […]

Socializing Infographics: Five steps for Social Media Promotion

We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts and even value propositions in a more digestible way. Say you’ve had an amazing infographic created. Now how do you […]

Resist the Urge for Pitch-Slide Overkill

Experts say Less Information is Better When it comes to pitch decks, skip the fluff and pack a punch. You need to include enough information to generate interest, but not so much that you send your audience to sleep. Here is how you can run with “quality over quantity” and unlock the formula for a […]