Category Archives: Content Marketing

Why Visual Content Works

We’ve all heard the saying that a picture is worth a thousand words. It has never been more true for content marketing. What the picture represents in digital marketing is a thousand words of successful conversion-focused content. With the ability to upload photos and create visual images for the web, audiences are turning to visual […]

How Avalaunch Gives Back with Branding and Marketing Content

Here at Avalaunch Media we value the principle of giving back and championing good causes. We recently started a new initiative. Every year employees present a cause that is meaningful to them and how Avalaunch might be able to help out. Then our team votes on the charity or organization. Once we select someone, we work with […]

Offline Social Media: How a Hair Salon gets More Likes and Customers on Facebook

I recently spotted a local beauty salon called Wild Style Salon that is doing a great job with their offline social media marketing. They are on Facebook, Instagram and Pinterest. Many small businesses get overwhelmed thinking of how to market their business on social sites and keep up with the demand to post regularly. Retail stores […]

Recent and Upcoming Changes to Yelp

Yelp is changing their website, they no longer have a review filter!!! Okay, before I get hate mail about false headlines, they are no longer calling it a review filter. It is now the “Recommendation Software“. And honestly, this new “Recommendation Software” is as much of a let down as my header. But before this […]

Best of PubCon for PR Pros

This was my first year at PubCon (an internet marketing and social media conference), though several of our team are regular speakers. Matt Siltala is a bit of a PubCon celeb (he’s famous for his beard and seo/social street cred). Here’s the team in Vegas. I went to most of the PR-related sessions, most of […]

Why PPC is a CFO’s Best Friend, Even in Lead-Gen

Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recently an article (http://linkd.in/14Yrg5k) on LinkedIn was the latest to argue this. One line stood out: 3) Marketing Impact is often hard to […]

Growing Your Brand With Pinterest – My SearchFest 2013 Presentation

First of all, SearchFest 2013 was an amazing event.  If you have never been to one, (this was my first) I HIGHLY recommend going.  The venue was fantastic and the content was even better.  I have never been to Portland before, and it what a great town it was!  I even got to try some […]

4 Tips for Top-Notch Infographics

Last Thursday, I had a great lunch with a few of the digital marketing stars over at Xango. Much of our conversation centered around effectively utilizing infographics. Later that afternoon, I realized we had touched on four of my favorite techniques for producing top-notch infographics and thought I’d share them with inquiring minds everywhere — 1. […]

7 Tips for Creatures of Habit to Find Creativity

I have surprisingly clear memories of the first time I saw the original Planet of the Apes.  I was sick, home from school, and looking for something to watch on cable.  I am sure that I chose Planet of the Apes just because I liked to watch Animal-Planet-type shows, and I probably thought I knew […]