Author Archives: Garrett McGregor

Are You Optimizing Your Facebook Ad Campaign Structure?

It is now fast and easy with Power Editor to create Facebook ad campaigns, ad sets and ads. At no time with FB has it been easier to create and manage campaigns! As FB continues to improve their ad platform we are the beneficiaries. With the new ad structure and Power Editor there is no reason why […]

New Facebook Campaign Structure: How To Use Ad Sets

Facebook’s new campaign structure was rolled out throughout March and has been in my opinion, a huge addition to my accounts. Before this new upgrade, you had to individually setup each campaign depending on what type of audience you wanted to target. Of course to make life easier you would use power editor to duplicate […]

Using Facebook Lookalike Audience Targeting To Increase Ad Reach

For months you’ve been running Facebook ads and may be feeling like you’ve exhausted every targeting option Facebook offers. You have used the various targeting options by uploading custom audience lists, inserting precise interests, selecting broad categories and targeting fans or friends of friends through advanced connection targeting. Even after all of these targeting options […]

PPC Takeaways From Pubcon

Besides the “Awesome” yeti shirts and amazing buffets there was much to takeaway from this years Pubcon conference. I was fortunate to attend and represent Utah PPC. Many of the industry leaders in PPC attended. They shared their tips and tricks to help us master Adwords and take accounts to the next level. There were […]