Category Archives: Industry News

Cats Can Teach Us Everything There Is To Know About Social Media

  I had an awesome opportunity to speak at the Local U workshop hosted by SMX Advanced in Seattle this year.  My presentation was infested with cute little Cats and Kittens, but it was also full of social media marketing info.  The presentation was geared towards those who are still trying to figure out how, […]

13 Tools to Crush PPC Reporting

All PPC account managers know that dreaded feeling  that comes as their monthly reporting days approach.  That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an important part of PPC management.  The client (or upper management) needs to know if we are hitting goals, or at least […]

7 Ways to Make Sure Someone Deletes your Email Pitch

If you’re a blogger or have prominence online, you’ve probably been the victim of a lot of outreach emails.  These are emails from people who want you to link to them, write about them, interview them, review their book, or other requests. I say victim because most “outreach” emails just feel like someone wants to take something, like […]

Interview of Pest Control Guy by SEOinHouse

Jessica Bowman of SeoInHouse.com sent this series of questions to Thomas Ballantyne of Bulwark Exterminating prior to an attempted interview online. The interwebs did not align that day, the recording failed. Not able to find time to do it again Thomas asked Jessica’s permission to take her questions and answer them by blog. Here is […]

Growing Your Brand With Pinterest – My SearchFest 2013 Presentation

First of all, SearchFest 2013 was an amazing event.  If you have never been to one, (this was my first) I HIGHLY recommend going.  The venue was fantastic and the content was even better.  I have never been to Portland before, and it what a great town it was!  I even got to try some […]

Welcoming Janet Thaeler Avalaunch Style

Avalauch Media has an announcement – we have a new member of the team! Janet Thaeler (@Newspapergrl) is a veteran blogger and social media enthusiast. The only real question is; what should her title be? We thought of a few possibilities: Yeti Handler Chief of Idea Generation Guru of Brainstorming Director of Buzz Creation Chief Pinner […]

Adwords Enhanced Campaigns Resource

Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand […]

Facebook Antics and Your First Amendment Rights

Well, look who became one of the internet’s most-hated women. I introduce to you Lindsey Stone of Plymouth, MA, who thought it would be gut-busting hilarious to be “loud and disrespectful” in one of the nation’s most hallowed ground, The Arlington Cemetery. After taking this fine photo, she decided to post it on Facebook at […]

Avalaunch Media hits VEGAS!!!

From October 15 – 18 the entire Avalaunch Media crew is headed to Pubcon Las Vegas 2012 where thousands of leaders in social media, digital marketing, SEO, and online advertising will gather to share insight and network. The team is stoked to debut the new Avalaunch Media brand and to introduce “Eddy”, the new company mascot.  We’ll […]

KitchenAid Whips Up a Good Social Media Crisis Response

Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcare voucher program by analogizing a story from his dear, sweet grandmother’s life. Immediately, amongst the many people exercising their free speech rights […]