Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recently an article (http://linkd.in/14Yrg5k) on LinkedIn was the latest to argue this. One line stood out: 3) Marketing Impact is often hard to […]
The kind of people who work at Avalaunch Media are people who want to constantly improve their game. We also want to follow this advice from Forbes about reading books that sounds a little like a fortune cookie message: “Make sure to read a book a month (fiction or non-fiction) and your career will blossom.” We […]
Last month I was invited to speak in downtown Salt Lake City at the local Utah Social Media Club event, thanks for the invite Doc and team. The topic for the evening was Past, Present, and Future of social media. I spent most of my time looking to the future of social media where I […]
I had an awesome opportunity to speak at the Local U workshop hosted by SMX Advanced in Seattle this year. My presentation was infested with cute little Cats and Kittens, but it was also full of social media marketing info. The presentation was geared towards those who are still trying to figure out how, […]
All PPC account managers know that dreaded feeling that comes as their monthly reporting days approach. That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an important part of PPC management. The client (or upper management) needs to know if we are hitting goals, or at least […]
If you’re a blogger or have prominence online, you’ve probably been the victim of a lot of outreach emails. These are emails from people who want you to link to them, write about them, interview them, review their book, or other requests. I say victim because most “outreach” emails just feel like someone wants to take something, like […]
Jessica Bowman of SeoInHouse.com sent this series of questions to Thomas Ballantyne of Bulwark Exterminating prior to an attempted interview online. The interwebs did not align that day, the recording failed. Not able to find time to do it again Thomas asked Jessica’s permission to take her questions and answer them by blog. Here is […]
First of all, SearchFest 2013 was an amazing event. If you have never been to one, (this was my first) I HIGHLY recommend going. The venue was fantastic and the content was even better. I have never been to Portland before, and it what a great town it was! I even got to try some […]
Avalauch Media has an announcement – we have a new member of the team! Janet Thaeler (@Newspapergrl) is a veteran blogger and social media enthusiast. The only real question is; what should her title be? We thought of a few possibilities: Yeti Handler Chief of Idea Generation Guru of Brainstorming Director of Buzz Creation Chief Pinner […]
Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand […]
