Adwords (Not Provided) Resource

Advertisers are scrambling to understand the new announcement that Google will be “removing the query from the referer on ad clicks originating from SSL searches on,” according to Paul Feng, the Adwords Product Management Director. But what does it all mean? Probably not what you think. Here’s my round up of all announcements, opinions, and articles on the Adwords (not provided) news. Similarly, I did this last year with the Enhanced Campaigns announcement.

**Last updated 4/14/14**

From Google Themselves:


This is a Big Deal:

This Isn’t That Big of a Deal:

Effect on 3rd Party Platforms



My opinion is this isn’t worth worrying about, but the trend towards taking data away is. Might be a move by Google to screw 3rd party tool providers. All these changes by Adwords is making Bing look much more attractive (tablet targeting, etc).

Thanks for reading! If you have any others I missed let me know @lukealley or leave a comment.

5 thoughts on “Adwords (Not Provided) Resource

  1. Nikunj says:

    Organic SEO is already gone away, now PPC. PPC is the main source of
    income of Google. They already suggested some techniques to get keywords
    details through ValueTrack parameter and Scrip. Webmaster should be
    more technical now. We already prepared for this time and already using
    such techniques to track paid keywords for customer’s campaign at Galore

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