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the five marketing conceps

The Five Marketing Concepts

Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” according to the American Marketing Association. This process is done in a number of different ways; marketing professionals use one or more of the five concepts of marketing in order to earn consumer […]

how does social media affect marketing

How Does Social Media Affect Marketing?

Contrary to its name, social media is no longer just for posting pics of your dinner to friends and family. Today, it’s about businesses sharing valuable content — including marketing content — to build communities. But not all businesses are taking advantage of the major marketing opportunity that social media provides. According to InTouch Marketing, […]

ARE FACEBOOK ADS WORTH IT

Are Facebook Ads Worth It?

Facebook is no longer just a platform for staying connected with friends — it’s also become a major marketing platform. According to Hubspot research, Facebook ads account for over 9% of all digital ad spending and nearly 19% of mobile digital marketing worldwide! Why are so many businesses investing in Facebook ads, you may ask?  […]

what is digital marketing

What Is Digital Marketing?

What is digital marketing? Digital marketing is advertising by integrating all digital channels and techniques, such as email marketing, social media, search engine optimization (SEO), and other channels to generate leads and turn them into customers. Let’s dive deeper into digital marketing and discuss common marketing strategies of today and how you can use them […]

PPC AND SEO AGENCY

The Benefits of Using One Agency for SEO and PPC Management

Developing an Integrated Strategy for Your PPC and SEO Campaign One of the most common questions clients digital marketers get is whether a search engine optimization (SEO) or a pay-per-click (PPC) ad campaign is the more advantageous strategy for gaining visibility on a search engine. The answer? You need both for maximum impact; SEO and […]

SEO during a recession

Why invest in SEO during a recession?

As both the number of cases and the death tolls from COVID-19 increase exponentially, alongside massive unemployment claims as the global economy wanes, it is difficult to be optimistic today. Those in digital marketing and SEO are fortunate to easily transition to a work-from-home environment. Yet, this only delays the inevitable. We will experience a […]

Utah local SEO

A Local Utah SEO Guide to Staying in Business During Coronavirus

As the coronavirus crisis continues to escalate, many small business owners are losing hope of navigating their business successfully through the pandemic, so we have developed a local Utah SEO guide to help. The National Federation of Independent Business (NFIB) reported that on March 23, 2020, 76% of small businesses said they had already been […]

Evergreen Breakthrough on the Search for the Perfect Taco

Scott Porter has uncovered the secret to providing an extraordinary brand experience, and it’s not rocket science — but it is invaluable. In his presentation at Avalaunch Media Google Day 2020, he revealed this secret. Learn below how to create humanized experiences at every touchpoint and how caring about your customers can help you earn […]