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5 Effective Ways to Measure Your Social Media Activity

Social media is turning into a fundamental aspect of marketing. However, it can sometimes be tough to determine the success of your social media posts. How are you supposed to measure what you are doing well? Use these five metrics to determine the value of your social media activity. Lead Generation Many people make the […]

15 Questions That Will Define Your Target Audience

Your target audience: They’re the ones who need, want, and eventually purchase your product or service. If you’re in the process of defining your business—or even if you’re looking to redefine your current company—identifying your target audience is a great place to start. In fact, defining your target audience is one of the most important […]

How Social Media Marketing Can Put Your Business on the World Wide Map

In today’s world, it’s hard to imagine waiting in lines or walking through a store without seeing someone on their phone, checking up on a social media feed. Social networks are such a fundamental part of internet users’ online experience nowadays that it’s basically synonymous with the internet as a whole. It’s estimated that most […]

Why 2019 Is the Year to Start Using Marketing Automation

No Slowdown in the Digital World It’s an exciting time to be alive in the marketing world. More glass ceilings of industry are broken every day, innovation has never been more prevalent, and with the new year coming in hot, the overarching goal is to keep the momentum going. With Q1 underway and a clean […]

3 Proven Ways to Get Your Business in Local News

Morgan writes about literally anything for Avalaunch media clients. Before Avalaunch she endured trial by fire, water, and bureaucracy as a television reporter for local networks. She thinks skiing is worth moving to Utah and dating long-distance. Relationships between local news media and businesses can be mutually beneficial. For businesses, it’s free publicity and brand […]

Improve Your Outreach Success in 3 Easy Steps

Hunter Van Ry is an Enterprise SEO Manager at Avalaunch Media, focused on custom outreach approaches for brands across every industry. He owns and operates Frenchplanations, the best resource for learning French on the web. Ask him about his broken arms. Whether you’re a digital marketing agency, an SEO freelancer, or just looking to do […]

Three Benefits of Using Marketing Automation to Connect with Consumers

Twenty years ago the marketing trend was email marketing. Ten years ago the trend was social media. Five years ago, marketers learned the power of video marketing. In the marketing industry today, the new trend is marketing automation. The newest marketing tool is here and predicted to be valued at over $7 billion by the […]

Avalaunch Looks Back-2018 Year in Review

Avalaunch Media Year in Review 2018 from AVALAUNCH MEDIA on Vimeo. Each year, we establish the goals we would like to achieve by the time December rolls around. Some of these goals are lofty, and others are accomplished fairly easily. This year, the Avalaunch team surprised even themselves with some of the best achievements in […]

E-A-T: Show Your Stripes, Google Might Spot You

Dane Dickerson is an SEO Lead delivering results for enterprise clients at Avalaunch Media. He tries to be good at Twitter at @deighne. Buy him a bahn mi. Feed Me, Seymour Google’s Expertise, Authoritativeness and Trust (E-A-T) search quality guidelines, officially introduced this year, are among the top three considerations for Page Quality. E.A.T. is […]