The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat. Knowing how to market to a business-to-business (B2B) audience is especially critical […]
As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service […]
As of March 19, 2020, six out of 10 employees in the United States were working from home due to the coronavirus, and this number has likely increased since then. Many were skeptical that the transition could be successful, due to assumptions and myths about working from home. However, research suggests that “quarantine” style remote […]
Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” according to the American Marketing Association. This process is done in a number of different ways; marketing professionals use one or more of the five concepts of marketing in order to earn consumer […]
Why should you learn how to advertise with Google? Did you know Google Ads is the most popular and widely used marketing tool in the world? In 2019, Google Ads yielded over $134 billion in revenue — so it’s no surprise that it leads to 50% more conversions than organic search! This powerful tool is […]
Contrary to its name, social media is no longer just for posting pics of your dinner to friends and family. Today, it’s about businesses sharing valuable content — including marketing content — to build communities. But not all businesses are taking advantage of the major marketing opportunity that social media provides. According to InTouch Marketing, […]
Facebook is no longer just a platform for staying connected with friends — it’s also become a major marketing platform. According to Hubspot research, Facebook ads account for over 9% of all digital ad spending and nearly 19% of mobile digital marketing worldwide! Why are so many businesses investing in Facebook ads, you may ask? […]
What is digital marketing? Digital marketing is advertising by integrating all digital channels and techniques, such as email marketing, social media, search engine optimization (SEO), and other channels to generate leads and turn them into customers. Let’s dive deeper into digital marketing and discuss common marketing strategies of today and how you can use them […]
Developing an Integrated Strategy for Your PPC and SEO Campaign One of the most common questions clients digital marketers get is whether a search engine optimization (SEO) or a pay-per-click (PPC) ad campaign is the more advantageous strategy for gaining visibility on a search engine. The answer? You need both for maximum impact; SEO and […]
Many people create YouTube videos to succeed on YouTube, but very few create content to rank well on Google. Here are some of our tips for making great video content that can rank well in Google SERPs! YouTube has evolved dramatically over the years. Where once it was a simple video hosting platform to share […]
