BLOG

Is Your Pitch Deck Costing You Sales?

When walking into a sales presentation, your hands begin to sweat, and you feel the butterflies in your stomach. Even if you know you have a product or service that can meet the needs of your target audience, the challenge is getting them to understand that. Will they have objections you didn’t foresee? Will they […]

How To Create “Newsworthy” Stories

In our ever evolving world of technology and trends, it is hard to know how to create newsworthy stories and content. It is always a good idea to integrate trends into your stories and content. But what do you do if you can’t take a trending item and make it fit with your company and […]

Why You Need Explainer Videos to Stay Competitive in 2017

How effective is your company’s current online marketing strategy at engaging customers? Do you still have room for improvement? If so, you’re not alone. These days, marketers are having a harder time standing out, because about three-quarters of marketers now have a content marketing strategy. The landscape is becoming crowded, and the challenge is to […]

Creating a New Age Digital PR Strategy

Today’s technology is more advanced than at any time in history. We have self- starting cars, smart phones, and innovative medicine to cure more and more diseases. Our world runs off of technology and numbers, but what does that mean for the public relations industry? Are the traditional methods outdated and useless? Has social media […]

10 Best Content Marketing Campaigns of 2016

If technology has taught us one thing, it’s that people hate advertisements. Well, that’s not 100 percent true. People just hate bad advertisements. Each year there are a handful of great ads that captivate the nation and sometimes the world. There are several key components that go into the best content marketing campaigns: stunning visuals, […]