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Old School Ads That Won’t Fly in 2019

At a digital marketing agency like Avalaunch Media, marketing channels are THE predominant conversation topic. Marketing channels are always morphing and agencies like ours are charged with keeping up with the changes — that’s what clients pay us for. Take Instagram in the past week for example. Who could have foreseen this social juggernaut would […]

When and Where to Use Each PPC Match Type

When setting up paid search campaigns, marketers have many options to get the best return on investment for their clients. And with Google’s four match types — broad match, phrase match, exact match, and broad match modifier — paid search professionals can effectively test search capabilities and stretch clients’ budgets.  As director of paid search […]

Local SEO Mistakes to Avoid

Consider this: 60 percent of American adults conduct searches for local services or product information on mobile devices. Beyond that, 50 percent of the people who did a local search on their phone went to a physical store within one day. These figures alone suggest the importance of making sure your local search engine optimization […]

3 Marketing Automation “Musts” to Increase Conversions

Are you using your marketing automation software to its fullest capacity?   If there is one thing that businesses need to understand before diving head first into the world of marketing automation, it is this: integrating a marketing automation software that is not treated as a “set it and forget it” strategy. Simply turning on […]

5 Effective Ways to Measure Your Social Media Activity

Social media is turning into a fundamental aspect of marketing. However, it can sometimes be tough to determine the success of your social media posts. How are you supposed to measure what you are doing well? Use these five metrics to determine the value of your social media activity. Lead Generation Many people make the […]

15 Questions That Will Define Your Target Audience

Your target audience: They’re the ones who need, want, and eventually purchase your product or service. If you’re in the process of defining your business—or even if you’re looking to redefine your current company—identifying your target audience is a great place to start. In fact, defining your target audience is one of the most important […]

How Social Media Marketing Can Put Your Business on the World Wide Map

In today’s world, it’s hard to imagine waiting in lines or walking through a store without seeing someone on their phone, checking up on a social media feed. Social networks are such a fundamental part of internet users’ online experience nowadays that it’s basically synonymous with the internet as a whole. It’s estimated that most […]

Why 2019 Is the Year to Start Using Marketing Automation

No Slowdown in the Digital World It’s an exciting time to be alive in the marketing world. More glass ceilings of industry are broken every day, innovation has never been more prevalent, and with the new year coming in hot, the overarching goal is to keep the momentum going. With Q1 underway and a clean […]