E-A-T: Show Your Stripes, Google Might Spot You

Dane Dickerson is an SEO Lead delivering results for enterprise clients at Avalaunch Media. He tries to be good at Twitter at @deighne. Buy him a bahn mi. Feed Me, Seymour Google’s Expertise, Authoritativeness and Trust (E-A-T) search quality guidelines, officially introduced this year, are among the top three considerations for Page Quality. E.A.T. is […]

The Value of Strategy in Digital Marketing

How to Implement Strategy in Digital Marketing Much like any successful business, killer digital marketing campaigns are not created overnight. As a business leader, you spend too many sleepless nights outlining plans and ideas, and several grueling months in the trial and error stage. By the time you’re ready to launch your new brand, you […]

New-Age Copywriting: 5 Trends to Watch Out For

A lot is said about changes in search engine optimization, pay-per-click, and social media strategy. These things are fluid, and rising and falling trends are to be expected. But did you know that copywriting morphs just as much, and paying attention to the changes will help you better target your audience? Here’s how copywriting is […]

What You Need to Know About Explainer Videos

With so many ways to create and distribute content, it’s clear that the medium that gets your attention and holds it there — even if just briefly — is the desired format of the moment. Enter explainer videos. These marketing pieces are exactly what they imply: short video clips that explain the highlights of a […]

Master the Digital Journey: Attend Our Conference at Google HQ

A couple of years ago Avalaunch Media was selected by Google to become a Premier Agency Partner. As part of this partnership program, Avalaunch Media has an exclusive opportunity that any team intrigued by mastery of digital marketing should attend. The Avalaunch Media conference Mastering the Digital Journey: Full Funnel Strategies for Digital Domination is […]

The Evolution of the Blue Yeti Award

The fame. The glory. The Blue Yeti Award. Symbolizing raw talent and sheer, utter genius, the Blue Yeti Award is a revered cultural experience for team members at Avalaunch Media. Every two weeks, the company founders consult each other (and management) to identify an employee who has demonstrated effort and attitude worthy of receiving the […]

Pitch Decks: The Good, The Bad, and The Ugly

Over the years at Avalaunch Media, we’ve produced countless visual presentations for companies large and small, aiming to transform complex, forgettable dribble to elegant, persuasive wisdom. We’ve seen all manner of decks: The Good, The Bad, and The Ugly. And that’s great, because it means we have an important role to play in helping individuals […]

2018 Video & Design Trends

Why follow and predict design trends? Trends come and go, especially in the digital age. Outdated eyesores make for a poor user experience and, ultimately, a bad business reputation. But a lack of experimentation and imagination don’t go unnoticed either. Don’t get left behind. Customers want to know you’re paying attention to the cutting-edge developments […]

Double Diamond Digital Day with Google

Double Diamond Digital: Taking Your Customers From Base to Summit Being a Google Premier Partner definitely has its perks, including the opportunity to co-host digital marketing summits. This April we brought in the most influential minds in digital media to speak at our Double Diamond Digital Conference hosted at the Utah Museum of Fine Arts […]