When setting up paid search campaigns, marketers have many options to get the best return on investment for their clients. And with Google’s four match types — broad match, phrase match, exact match, and broad match modifier — paid search professionals can effectively test search capabilities and stretch clients’ budgets. As director of paid search […]
09
Jul
Jul
Consider this: 60 percent of American adults conduct searches for local services or product information on mobile devices. Beyond that, 50 percent of the people who did a local search on their phone went to a physical store within one day. These figures alone suggest the importance of making sure your local search engine optimization […]
28
Jun
Jun
I can count on my hand how many corporate meetings I have been in that have left a lasting impression or impact on my career and personal development. Fact is, few do. Nothing irritates me more than to leave a meeting without a clear goal or feeling like I wasted an hour of my life. […]
07
Jun
Jun
Are you using your marketing automation software to its fullest capacity? If there is one thing that businesses need to understand before diving head first into the world of marketing automation, it is this: integrating a marketing automation software that is not treated as a “set it and forget it” strategy. Simply turning on […]
29
May
May
Social media is turning into a fundamental aspect of marketing. However, it can sometimes be tough to determine the success of your social media posts. How are you supposed to measure what you are doing well? Use these five metrics to determine the value of your social media activity. Lead Generation Many people make the […]
02
Apr
Apr
Your target audience: They’re the ones who need, want, and eventually purchase your product or service. If you’re in the process of defining your business—or even if you’re looking to redefine your current company—identifying your target audience is a great place to start. In fact, defining your target audience is one of the most important […]
28
Mar
Mar
In today’s world, it’s hard to imagine waiting in lines or walking through a store without seeing someone on their phone, checking up on a social media feed. Social networks are such a fundamental part of internet users’ online experience nowadays that it’s basically synonymous with the internet as a whole. It’s estimated that most […]
08
Mar
Mar
At Avalaunch Media, we are lucky enough to have a front row seat to some impressive business success stories. Whether they come to us at their inception, or after years of company development, we are repeatedly impressed at the creativity, drive, and persistence of our clients. Of course, it often takes even more grit to […]
23
Jan
Jan
No Slowdown in the Digital World It’s an exciting time to be alive in the marketing world. More glass ceilings of industry are broken every day, innovation has never been more prevalent, and with the new year coming in hot, the overarching goal is to keep the momentum going. With Q1 underway and a clean […]
16
Jan
Jan
Morgan writes about literally anything for Avalaunch media clients. Before Avalaunch she endured trial by fire, water, and bureaucracy as a television reporter for local networks. She thinks skiing is worth moving to Utah and dating long-distance. Relationships between local news media and businesses can be mutually beneficial. For businesses, it’s free publicity and brand […]