Author Archives: Andrew Melchior

Maybe I’m Just Stupid, but What’s Content Marketing?

This is a question I get asked on a pretty regular basis (minus the maybe I’m just stupid part), and I often find myself thinking, “how can this person not know what content marketing is”?  So, I’ve taken it upon myself to write a beginner’s guide to content marketing. So, what is content marketing? I […]

Pubcon Here We Come — You Ready…What What

If you are attending Pubcon this year in Las Vegas, you should know that we will be there representing as well and I do have to say that we are getting a little bit excited, could even say giddy, about our soon approaching travels to Vegas for Pubcon.  Pubcon means a lot of different things […]

SMX Session Notes: Up Close With Google AdWords Quality Score

Up Close With Google AdWords Quality Score – Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage Moderator: Matt Van […]

SMX Session Notes: Tapping Into Image Search

Tapping Into Image Search – Images aren’t just worth a thousands words. They could be worth thousands of visitors! This session looks at ways to turn your images into traffic, with a special look at Flickr. Moderator: Matt McGee, Assignment Editor, Search Engine Land Speakers: Eric Enge, President, Stone Temple Consulting Corporation Kaushal Kurapati, Director […]

SMX West Session Notes: Legally Speaking

Follow me on Twitter for micro updates: @atraine. Legally Speaking: Recent Legal News About Search – What’s up with legal issues and search engines? That’s what this session is about – filling you in on the always changing developments. From click fraud to copyright to privacy, this session will hit all the major areas that […]

SMX West Session Notes: Search & Reputation Management

Search & Reputation Management – What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue. Moderator: Barry Smyth, Director, Search Strategies Speakers: Chris […]

SMX West Session Notes: Local Search Marketing Tactics

Local Search Marketing Tactics – Local search doesn’t only happen in relation what’s on a map. This session looks at a variety of local search tactics that are not necessarily tied to your physical location’s listing. Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: Scott Dunlap, CEO, NearbyNow, Inc. Matt McGee, Assignment Editor, Search […]

SMX West Session Notes: Technical SEO Issues for Developers

Technical SEO Issues For Developers – Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements. Moderator: Vanessa Fox Speakers: Patrick Bennett, Arnab Bhattachajee, Michael Gray, Maile Ohye Patrick Bennett, Founder Modern Blue, Notes – Topic: SEO […]

Keynote SMX West Danny Sullivan

Sitting here at SMX West in Santa Clara CA.  Danny Sullivan is about to open the conference and give his keynote.  Here is my take-away from his speech.  Follow me on Twitter for micro updates: Danny Sullivan Keynote Congrats to winner of the biggest search geek contest for SMX West 2009: Keri Morgret. Congrats […]