No Slowdown in the Digital World It’s an exciting time to be alive in the marketing world. More glass ceilings of industry are broken every day, innovation has never been more prevalent, and with the new year coming in hot, the overarching goal is to keep the momentum going. With Q1 underway and a clean slate ahead, it’s the perfect time to consider goals and strategies that will add up to a profitable year. That being said, no business plan is complete without the necessary tools. That’s where programs like marketing automation come into play—programs that give you a clearly defined course of action and a comprehensive strategy for creating powerhouse marketing campaigns. Here you will learn how to implement marketing automation to refine your processes, increase engagement, and garner leads, all while respecting your business’ bottom line. What Is Marketing Automation?
Marketing automation is a tool that businesses can use to simplify and streamline marketing workflows and tasks. It provides a way to more effectively measure the success of your projects and campaigns by using an automated system that launches and maintains new ventures. Marketing automation is designed to reduce the amount of work your team invests in campaigns while still driving equal, if not better, results. This ultimately saves time and increases your business’ ROI.The unique aspect of marketing automation is that its abilities are not limited to present endeavors. The whole idea is preparing future content, but marketing automation tools give you a 360-degree view of your workflows:Marketing automation is as diverse as it is effective. Typically, the first thing that comes to mind is the standard email campaign, but it extends further to a broad range of mediums. It encompasses everything from landing pages to social media to text message alerts to marketing analytics, eliminating the overwhelming task of manually creating and evaluating every campaign, large or small. Whatever your motives are, and whatever media channels you use, the goal of marketing automation is to simplify your processes so your content lands more of an impact.
- Analyze past data and target patterns and trends that are either working or can be improved.
- Schedule posts based on this data and develop new techniques for campaigns to come.
- Predict trends in future campaigns, accounting for data like demographics, click-through rates, customer engagement, and so much more.
- Welcome emails: Make your customers feel valued and excited by the prospect of receiving correspondence from you. Sweeten the deal with a special offer to welcome them aboard.
- Onboarding campaigns: Guide your customers through setting up their accounts, show them all of the features you offer, remind them to complete their profiles, and make that initial customer experience one they won’t forget.
- Follow-up email or message: Remind a customer they have something in their cart. Send a message asking how they’ve been and if they’re ready to pick things up where they left off.
- Lead scoring: Get a sense of who is visiting your website. Lead scoring allows you to target leads that are most likely to convert. This can be included in several other workflows, rather than just working on its own.
- Lead nurturing: Make an impression on your customers during each phase of their buying journey. Make your product stand out in their minds.
- Re-engagement/reactivation: “We haven’t seen you in a while! Stop by to see what’s new!” Get customers to come back after opting out or not engaging for a while.
- Eliminate and streamline marketer’s repetitive tasks.
- Develop personalized and hyper-relevant content experiences based on prospects behavior and deploy that experience in the exact right time and place.
- Assess data and results in real time of marketing and sales campaigns.