Marketing automation creates pathways to generate more leads, increase revenue, and send personalized and highly relevant communications to your customers.
Marketing automation is a software that streamlines, automates, and accurately measures the effectiveness of marketing and sales campaigns. It’s also designed to automate repetitive, time-consuming marketing tasks.
What Marketing Automation Can Do
- Generate and track leads through the funnel
- Nurture leads with hyper-specific email marketing
- Develop high-converting landing pages
- Connect with social media platforms
- Help retain and extend customer relationships
- Gather real-time analytics and collect historical data
Preferred Platforms and Certifications
Are you just getting started with marketing automation? Or have you tried it out in the past? We help brands develop hyper-targeted and converting automation strategies aimed at increasing brand awareness, lead databases, and most importantly, revenue.
We’re certified in many different marketing automation platforms. We help clients set up and manage their platform, build marketing and sales assets, import and segment audience lists, track leads and contacts, and implement communication strategies in each part of the marketing funnel.
Marketing automation makes lead generation easier, cheaper, and more relevant for consumers. We develop and execute on plans to generate more leads. Creating high-converting landing pages, lead forms, and email captures are just some of the strategies that, when tied to marketing automation, turn leads into customers.
Acquiring a lead is just the beginning. On average, only 20% of leads are ready to make a purchase upon first contact with a brand. We craft the processes to turn new and cold leads into sales qualified leads (SQLs) and marketing-qualified leads (MQLs). Lead nurturing can result in 45–50% more SQLs at a 33% lower cost.
Email marketing is a critical marketing tactic, but email is just one piece of the overall marketing automation pie. We create the strategies, campaign flows, and assets to execute automated email communication with prospects and customers. Marketing automation allows brands to develop batched emails, dynamic/personalized content, and real-time triggered emails based on events and customer behavior.
Go beyond simply publishing content and start using marketing automation to turn social communications into revenue. We tie marketing automation software directly into social media platforms to develop social sharing campaigns and hyper-targeted advertisements and content for prospects and current customers.
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