Launch Your Marketing with a Fractional CMO
Your business deserves the compounding impact of well crafted, hands-on marketing strategy. With Avalaunch Media's Fractional CMO service, you tap into the world of elite marketing leadership and innovative approaches tailored to help your company achieve its growth goals.
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Brands Who Trust Our FCMO's
Meet a Few of Our Executive FCMO's
BEAU GRAVES
Beau Graves leverages two decades of marketing expertise. Known as the "SEO Cowboy" for his unique interests in marketing and Western heritage, Beau leads integrated campaigns for top brands, driving results through organic search, creative content, and demand generation.
JULIA OLSON
Julia has 18 years in digital marketing, event management, PR, and marketing leadership, she's driven results for dozens of brands at Avalaunch Media. As a seasoned FCMO, she thrives in crafting innovative campaigns and driving impactful results.
MIKE RILEY
Mike has over 14 years of experience in digital marketing. Having held various fractional CMO roles, he brings proven leadership expertise to the table, along with a wealth of strategic insights to align marketing efforts, create impactful campaigns, and drive business growth.
KYLE SHURTZ
Kyle is a seasoned marketing strategist with over 10 years' experience in driving revenue-focused campaigns. He's overseen substantial marketing budgets, translating them into billions in client revenue. As an FCMO, Kyle's passion is leveraging video-based content strategies.
Marketing Strategy and Leadership
In today’s fast-paced business environment, staying ahead in marketing is more challenging than ever. Many businesses struggle to align marketing strategies with their business goals, often due to limited access to experienced marketing executives. The gap in strategic leadership can lead to missed opportunities, wasted marketing budgets, and slow growth.
We aim to close that strategic gap for great brands in need.
Our Utah based Fractional CMO service bridges this gap by providing you with seasoned marketing leadership tailored to your business’s unique needs. From crafting custom marketing strategies to leading our combined teams in creation, execution, and optimization, our CMOs are your strategic partners in launching your business’ growth.
Our Process
We set great marketing in motion by following The Launch Framework – Our system for developing and delivering great marketing execution through tried and tested principles.
Lock Down Goals
We believe you should always begin with the end goal in mind. Our fractional CMOs work alongside your team to understand the business impact of our work together. By defining what success looks like for your company, we ensure that every action taken is aligned with your broader business goals.
Assess Your Audience
Every message, every channel, and every tactic needs to reach the right people. We help you identify the core traits and characteristics of your audience by researching demographics, behaviors, and how they make purchasing decisions.. With this knowledge, we can tailor your marketing efforts to resonate with your audience and meet them where they are.
Uncover Key Insights
Research fuels great action. We seek to understand your business, your competitors, and your market potential through consistent evaluation. Whether we’re conducting a SWOT analysis, a competitor assessment, or gauging your market opportunity, these insights are the foundation for innovative strategies that capture attention and drive results.
Narrow Your Messaging
Clear and compelling messaging is critical to capturing your audience's attention. In this stage, we refine your brand's message to ensure it's focused, understandable, and resonates with your target audience. This involves distilling complex ideas into simple, powerful messages that clearly communicate your value proposition and differentiate your brand in the marketplace.
Create Engaging Content
Content is the cornerstone of modern marketing, and this phase focuses on creating high-quality, engaging material that speaks to your audience. Whether it's site content, videos, email, or social media updates, our approach is to craft content that educates, entertains, and engages your audience, driving engagement and building a loyal community around your brand.
Harness Distribution
Your content needs to reach your audience to be effective. Our team will help you craft a distribution strategy that gets the right message in front of the right audience through the right channel. This includes tailoring our distribution strategies across paid, earned, shared, and owned channels.
Client Love
Roxburgh & Associates
Avalaunch Media has been a great partner to work with in building our business through their extensive knowledge in building brands and advertising. We are excited to see what our future looks like with having such a strong partner in our corner!
Indinero
Avalaunch has done a great job at taking our existing paid media accounts (Facebook and AdWords) and improving performance to give us a better ROI on our ad spend.
Incite Tax & Accounting
Avalaunch is very thorough in their approach to figuring out your needs. Then they do an excellent job catering to those needs so that what you get from them is spot on.Avalaunch is very thorough in their approach to figuring out your needs. Then they do an excellent job catering to those needs so that what you get from them is spot on.
