Category Archives: PPC

Google Properties vs Not Google Properties in the Local SERPs

It is pretty clear that Google wants you to stay on Google.  I miss the days of doing a search for something local and actually finding it with one click.   You know the whole movement to shop local & avoid big brands and get back to main street?  This really makes me wanna start […]

What the Google+ and Google Places Merge Means To You

*Disclaimer – If you absolutely must tinker with your Google+ Local page right now – check out this little write up. I think we should all hold tight for a while to see what happens while a lot of the kinks are worked out so things don’t get really screwy. Anyway, if you are one […]

“Ads related to” New Google Ad Space Text

Google tweaking their Ads section once again: Google is testing new text above their sponsored ads. The search terms are now placed in the ad area. The above is a screen shot of Google’s yellow ad section above the organics. Highlighted is the text with the search terms “Fountain Hills pest control“. Previous versions have […]

It’s a Good Time To Be In Pay Per Click

When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was […]

Competitive Research Tools: Spyfu.com Data Analysis

This is the first post in a series looking at competitive research tools and their data accuracy. We’ll be looking at Spyfu.com today. Competitive research tools are meant to serve one purpose, to get accurate data on the competition and turn that into actionable items. So how do you know ifthe data that you are […]

What Do Zombies And SEO Have In Common?

Recently I was shown this chart of a client, and I couldn’t help but post about it. The chart is simple, it’s tracking 3 pretty decent keywords for the client. I think it speaks volumes, and does a much better job of showing how alive (kicking and screaming even) SEO is! [clearboth] Less than 3 […]

Update: Google Local Mixed Results Hit the Blender

Well there have been a bunch of busy bees in the Google local search hive. Local has been under the knife a few times. From reset data, to cool visual effects. These are today’s changes in Google’s local blended results. The New Gray Google Map Marker Less intrusive, less eye catching, more interactive. Rolling over […]

Google Places Added Correct URL Feature

UPDATE:  Good discussion going on over on Google Plus about this:  https://plus.google.com/115671137696411026556/posts/SKAvdpzTzu9 Maybe I am late to this, but I just noticed a new thing with Google Places. Has anyone seen this before today?  I have not seen anyone talking about it or making mention of it yet.  Anyway,  after you click on the website […]