Google’s Performance Max (PMax) is a fully automated campaign option that serves ads across search, display, YouTube, and other channels based on machine learning. It gives your ads a broad reach, simplifying the management process and optimizing automatically over time. At Avalaunch, we use PMax regularly and see it as a valuable part of many […]
Author Archives: Mekenna Epperson
21
May
May
The year 2025 is emerging as a time of uncertainty. Between tariffs, inflation, and cautious consumers, companies are starting to feel pressure to pull back on spending — especially on perceived non-essentials like marketing. But history shows this isn’t the right approach. Studies consistently highlight that companies investing in marketing during recessions outperform rivals. In […]
15
Apr
Apr
Finding the right marketing agency is a high-stakes decision, and LinkedIn has quietly become one of the most powerful tools in your corner. A joint study by LinkedIn and Edelman found that 55% of decision-makers use thought leadership content to vet the organizations they might hire. LinkedIn gives you a front-row seat to how agencies […]
11
Apr
Apr
Building a great company culture that makes employees and customers happy can be tough for many organizations. Company culture is complex and always changing, so naturally, it can be a challenge for leaders to spot issues. Think about company culture as being on a spectrum. On one end, you have businesses that focus on hard […]
19
Feb
Feb
The start of a new year is the perfect moment to step back and reevaluate your marketing strategy. Maybe you crushed all your marketing goals for 2024, and you’re ready to set the bar even higher in 2025 — or maybe it’s time to say goodbye to outdated tactics and embrace bold new ideas. Set […]
04
Feb
Feb
On January 20, 2025, Avalaunch Media gathered for its annual town hall — a time to reflect on the wins of 2024, celebrate our people and clients, and set our sights on the year ahead with our North Star in mind. From major milestones to new initiatives, last year was one of growth, collaboration, and […]
17
Jan
Jan
Branding and performance marketing are often seen as two different (even competing) strategies in the marketing world — branding is sometimes seen as immeasurable, while performance marketing is numbers-driven and trackable. But does combining the two increase the odds of hitting the marketing jackpot with immediate results and long-term growth? New Research by Tracksuit and […]
28
Nov
Nov
Selecting the right digital marketing partner is essential for businesses navigating the challenges of the modern age. We’re thrilled to announce that Avalaunch Media has been distinguished by GoodFirms through its Leaders Matrix program as the “Best Company to Work With.” This recognition is not just a badge for us; it signifies our unwavering commitment […]
31
Oct
Oct
Celebrities excel at content marketing for brand and self-promotion. Find out how they use it, who does it best, and how you can take the same approach.
16
Oct
Oct
At Avalaunch Media, education is a fundamental part of our mission to Launch Brands, People, and Purposes. Because of this, we strive to give back to the community by encouraging educational opportunities wherever possible. One way we do this is through our in-house Avalaunch Gives Back Scholarship Program. Students who fit the eligibility criteria can […]