What is digital marketing? Digital marketing is advertising by integrating all digital channels and techniques, such as email marketing, social media, search engine optimization (SEO), and other channels to generate leads and turn them into customers. Let’s dive deeper into digital marketing and discuss common marketing strategies of today and how you can use them […]
Author Archives: Mekenna Epperson
08
Jun
Jun
Developing an Integrated Strategy for Your PPC and SEO Campaign One of the most common questions clients digital marketers get is whether a search engine optimization (SEO) or a pay-per-click (PPC) ad campaign is the more advantageous strategy for gaining visibility on a search engine. The answer? You need both for maximum impact; SEO and […]
28
Apr
Apr
As the coronavirus crisis continues to escalate, many small business owners are losing hope of navigating their business successfully through the pandemic, so we have developed a local Utah SEO guide to help. The National Federation of Independent Business (NFIB) reported that on March 23, 2020, 76% of small businesses said they had already been […]
07
Apr
Apr
An economic recession is a natural stage of the US economic cycle. A recession can be especially intimidating to businesses large and small, but it can also provide a unique opportunity for companies to focus on their marketing strategy more than ever before and gain a competitive advantage. McGraw-Hill Research conducted a study on 600 […]