Category Archives: SEO

omnichannel marketing

Omnichannel Marketing With Evergreen Content

Why are companies so frequently behind their consumers? A lot of it can be attributed to their lack of a strong, omnichannel marketing approach, which prevents them from optimally engaging their customers. At Avalaunch Google Day 2020, Mitch Lunceford explains how companies can get ahead of their competition, their consumers, and technology by using an […]

Categories vs. Tags: Usage, Organization & SEO

I have helped a lot of people set up their web sites and their blogs throughout the years and I would say that a good 90% of the blogs I run into are still using their Categories and Tags ineffectively.  I thought I’d put this post together to help people make better use of their […]