The Challenge
Check City is a nationwide B2C provider of short-term, installment, and personal loans, prioritizing easy access to funds, convenience, and exceptional online and in-store customer service. While working with Check City, Avalaunch Media’s SEO team noticed that one particular page on the client’s website, the Installment Loans page, wasn’t getting the same traffic as other pages or converting site visitors as effectively. The team made it a goal to identify barriers to conversion and help Check City get more applicants for installment loans.