Rocketing rankings. The Avalaunch team has worked closely with the Low VA Rates team to achieve higher search engine rankings and increased con- versions. Conversions have risen, with an over-100% SEO traffic rate increase in the past year alone. The Low VA Rates brand is now recognized as one of the leading VA Loan lenders in the industry.
Measurable KPI’s. The Avalaunch team created and implemented an accurate tracking infrastructure and planned out the most effective KPI’s. The team started with a technical site audit, to ensure all crawl efficiencies were in place. The SEO team worked with Ivein to set goals for traffic and leads, and to develop a content marketing strategy for an improved link portfolio and awareness for the Ivein brand.
Increased traffic. The Ivein site experienced an 86% increase in traffic in quarter three, compared to the same period in the previous year. Ivein also secured several first-page rankings for industry keywords. Through an SEO strategy that also utilized the power of content marketing they were able to get top-tier pick up in Huffington Post and Allure Magazine for the info- graphic “What are Varicose Veins.”
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