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Clear Path to Growth: Elevating iVein’s Brand Presence and Patient Leads

IVC Interventional Vascular and Vein Center, accessible at ivein.com, is a Provo, Utah-based medical facility specializing in the diagnosis and minimally invasive treatment of venous and vascular conditions.

Industry

  • Vein Treatment
  • Pain Management
  • HealthCare
  • Surgery Center

Services

  • Advertising
  • Fractional CMO
  • SEO
  • Content
  • Website Design
  • Email
  • Events
  • PR
  • Conversion

The Challenge

IVC Interventional Vascular and Vein Center approached Avalaunch Media with the need for a comprehensive marketing strategy to help grow their practice and attract more qualified patients. Despite offering industry-leading treatments and having board-certified specialists, they lacked a unified marketing presence and consistent outreach plan to reach their target audience effectively. Their primary challenge was finding a marketing partner and Fractional Chief Marketing Officer that not only understood the healthcare space but could also craft and execute a strategy to increase brand visibility, drive appointment requests, and position iVein as a trusted authority in vein care.

The Solution

The Avalaunch team meticulously designed and implemented a robust tracking infrastructure to measure performance, ensuring that the most relevant KPIs were accurately monitored. Starting with a comprehensive technical site audit, the team focused on optimizing crawl efficiencies and identifying areas for improvement. Avalaunch’s SEO experts collaborated closely with the iVein team to set clear goals around driving targeted traffic and generating high-quality leads. In addition, they developed a strategic content marketing plan aimed at strengthening the iVein brand’s link portfolio, boosting online visibility, and elevating overall brand awareness in the competitive vein care market.

As iVein’s fractional CMO, Avalaunch not only provided tactical execution but also took on the strategic role of guiding the marketing direction. They worked closely with the iVein leadership team to refine the brand’s voice, streamline marketing operations, and integrate various channels for maximum impact. Avalaunch’s hands-on approach ensured that every marketing initiative aligned with the overarching business goals, driving continuous growth and positioning iVein as a recognized leader in the vein treatment industry.

  • Advertising
  • Fractional CMO
  • SEO
  • Content
  • Website Design
  • Email
  • Events
  • PR
  • Conversion

The Work

The Results

In just one quarter, iVein saw an impressive 86% increase in website traffic compared to the same period the previous year, thanks to the tailored SEO strategy implemented by Avalaunch Media. This surge in traffic was accompanied by several first-page rankings for high-value industry keywords, which significantly boosted the brand’s online visibility. Additionally, leveraging the power of content marketing, iVein gained top-tier media placements in outlets like Huffington Post and Allure Magazine, with their infographic “What Are Varicose Veins” being widely shared and recognized as an authority piece in the vein care industry.

As iVein’s fractional CMO for over a decade, Avalaunch Media played a pivotal role in not only executing successful marketing campaigns but also in shaping the long-term strategic vision of the brand. Avalaunch’s team provided ongoing leadership and insights, ensuring the marketing efforts were aligned with iVein’s business objectives. By overseeing everything from SEO to content marketing and running Utah billboard ads, Avalaunch consistently optimized iVein’s marketing strategy, driving sustained growth, enhancing brand awareness, and positioning the company as a trusted leader in vein care. Avalaunch’s fractional CMO role allowed iVein to maintain a forward-thinking approach, adapt to industry trends, and continuously evolve to meet the needs of their growing customer base.

We Launch Brands, People, and Purpose

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

We Launch Brands, People, and Purpose