Kiln Fills 38% More Coworking Spaces

Kiln is a fast-growing provider of flexible coworking office spaces and upbeat community environments for entrepreneurs and businesses. Guided by our North Star of client success, we partnered with Kiln to modernize their digital presence and fuel their expansion. Through a combination of website modernization, engaging content development, and targeted digital campaigns, Avalaunch Media helped Kiln increase occupancy by 38% and launch seven new locations over two years.

Industry

  • Coworking Office Solutions

Services

  • Paid Media
  • Content Creation
  • Website Development

32.5%

Increase in High-Intent Website Traffic

14.8%

Increase in New Sales Opportunities

38.4%

Increase in New Occupants (all locations)

The Challenge

Kiln wanted their online experience to match the quality and appeal of their coworking spaces. As they expanded across the Western U.S., they needed a way to attract more entrepreneurs and businesses to their existing and future locations. The goal was to improve their website, build a stronger digital presence, and make it easier for people to discover and join their community.

The North Star moment came when both teams agreed that Kiln’s website was the front door to their community. Aligning with that vision gave us the clarity to enhance the website experience and channel more paid traffic directly to them.

The Approach

To address Kiln’s challenges and drive occupancy rates, we undertook a comprehensive strategy with the following key steps anchored to their success:

01 Website Redesign & Content Creation

We redesigned their website and created new content to better highlight their coworking spaces, adapting to shifting timelines and requests throughout the project.

02 Community Page Expansion

Our team created new community pages to showcase Kiln’s locations, amenities, and events, helping prospective members understand the value of renting office spaces in their area.

03 Google Ads Optimization

We optimized Kiln’s performance across Google Ads, refining campaigns to target entrepreneurs and businesses searching for flexible office solutions.

04 Social Media Advertising

We expanded Kiln’s presence through targeted social media advertising, reaching new audiences and driving more interest in their coworking spaces.

The Results

Centering our marketing efforts on a better website for their community experience, Kiln achieved a 32.5% increase in new website users, a 14.8% lift in new sales opportunities, and a 38.4% surge in new occupants across all locations. They successfully launched seven new locations — a clear sign of what’s possible when a client’s North Star (growth through community) and our North Star (client success) are aligned.

Kiln is just one example of many companies we’ve worked with to improve their digital and physical presence. If you’re looking for a marketing agency driven by results and your success as our North Star, please reach out to us for a free consultation.

We Launch Brands, People, and Purpose

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

We Launch Brands, People, and Purpose