Grass image.

Growing Organic Traffic and Green Lawns

Lawn Butler is Utah’s go-to expert for pristine commercial landscapes and full-service lawn care. Known for top-tier service and lush results, they were growing fast, but their digital presence wasn’t keeping up. That’s when they partnered with Avalaunch to build an SEO strategy that would help them dominate local search, attract more qualified leads, and keep their momentum going year-round.

Industry

  • Home Services
  • Landscaping
  • Home Improvement

Services

  • SEO
  • Lead Generation
  • Content Marketing

9X

Increase in Monthly Qualified Traffic

6X

Increase in Keywords in Top 3 Positions

8X

Increase in Keywords in Top 4 - 10 Positions

2X

Increase in Brand Recognition

The Challenge

Prior to working with Avalaunch, Lawn Butler primarily generated new leads through direct referrals and relationships with property managers and commercial building owners. The business was growing quickly, but they knew they needed to diversify their lead channels if they wanted to continue growing at that same pace. They approached Avalaunch to generate more organic traffic and produce more organic leads. Because they are based in the Salt Lake City area, the focus of the organic traffic needed to be location-specific.

The Approach

Avalaunch began with an initial site audit and worked on the technical fixes. We also looked at local and national competitors to learn more about what seemed to be working and and what wasn’t. Once the audits and research were complete, we transitioned to building relevant onsite content that centered around our keyword analysis and acquiring high domain authority links to the content. We would meet with the Lawn Butler team each week to report on progress and determine the work going forward.

01Keyword Research & SEO Strategy

We kicked things off with a detailed keyword strategy tailored to The Lawn Butler’s services and local market. This ensured we were targeting the right searches from the start.

02On-Site Technical Fixes

Next, we tackled technical SEO issues, improving site speed, structure, and crawlability to build a strong foundation for growth.

03Keyword-Optimized Content Creation

We developed optimized, intent-driven content based on our keyword research, designed to attract, educate, and convert the right visitors.

04Measurement & Adjustment

Once live, we tracked performance closely—adjusting pages, refining keyword targets, and using real-time insights to improve continuously.
Screenshot of organic traffic trends.

The Results

After several months of working on Lawn Butler’s SEO, the results started to take off. We experienced a 9X increase in monthly organic visitors and a 10X increase in the keywords ranking in the top 3 positions. The lead quality also improved over time as we adjusted the individual service pages to focus on the types of contacts we wanted to reach. We saw continuously strong increases in both organic visitors and conversions year over year.

Avalaunch Media has decades of experience in doing SEO for home services companies. If you’d like a free consultation to see how we might approach working with you, please contact us today.

We Launch Brands, People, and Purpose

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

We Launch Brands, People, and Purpose